Market research is the foundation of acquisition strategy. Understanding the relevant industry practices, commercial solutions, and potential services that meet organizational requirements enables contracting personnel to make the best choices for their agency. You will learn and apply the basic principles, tools, and methods for performing market research, from defining the term to gathering information to documenting results. A special focus is given to commercial versus developmental products and locating small business sources.
- Explain the purpose, characteristics, and benefits of market research
- Discuss the Federal Acquisition Regulation (FAR) requirements related to market research
- Identify the sources of market information
- Describe the various methods of conducting market research
- Interpret and analyze the results of market research
- Document the results of market research
What Is Market Research?
- Types of Market Research
- Goals and Benefits of Market Research
- Requirements for Conducting Market Research
- Who Performs Market Research?
- The Six-Step Market Research Process
- Documentation Requirements
Sources of Market Information
- Guided Demonstration of Sources on the Internet
Gathering Market Information
- Guidance for Gathering Information
- Sources Sought or Requests for Information Guidelines
- Analyze Results
- Identify Sources Can Meet Contract Requirements
- Determine if Commercial Sources Can Meet Requirements
- Determine Whether Requirement Can Be Set Aside for Small Business
Documenting Market Results and Conclusions
- Preparing the Market Research Report
Who should attend
This course is designed for contracting or requirements personnel involved in developing requirements and acquisition planning.