Luxury Brand Management

London College of Fashion

London College of Fashion

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Who should attend

This course is ideal for anyone who is working or wants to work in luxury fashion management, and wants to develop their practical understanding of the luxury brand world.

About the course

How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online course will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.

Topics covered

  • The history of brands (overview)
  • Names, logos and symbols
  • Basic principles of managing a brand
  • Trends in customer attitudes and behaviour
  • Brand identity and brand positioning
  • Corporate culture, values and mission
  • Communicating brand values offline and online
  • Attracting and retaining customer loyalty
  • The new generation of rule breakers
  • Case studies

Course Outcomes

By the end of this course you will have:

  • Developed an insight and understanding of the luxury brand world
  • Learnt to identify luxury target customers and their needs
  • Developed an understanding of how to build target customer profiles
  • Gained a good understanding of brand positioning and its impact on luxury brands
  • Learnt various methods to communicate luxury brand values
  • Received insider tips on how the luxury industry is changing

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Experts

Pascal Portanier

Pascal Portanier has worked for 20 years as designer for luxury brands : Karl Lagerfeld, Rodier, Lancôme, Clarins, Guinot, Rosenthal. During his carreer, he has created scarves collections, textile prints, packagings, logo, luxury stands, displays and diverse licence products. Studying design a...

Luxury Brand Management at London College of Fashion

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.