Key Account Management

The Chartered Institute of Marketing

How long?

  • 2 days
  • online

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Reviews

Comprehensive course analysis

Unbiased reviews from past participants
Global companies alumni of this course worked for
Positions of participants who took this course
Countries where most past participants are from
FREE
Individual needs analysis
Order for $20.00

Who should attend

Those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. Participants should have three years sales experience, six months of which should ideally have been in an account management role. The course is also valuable for managers and directors intending to implement a key account management strategy within their organisation.

About the course

This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. Using their own customers as case studies, participants establish how ‘best practice’ principles can be applied to managing their own key accounts whilst adding immediate value into their own organisations. Whilst the first session focuses on a best-practice approach to the development of a strategic key account plan, session 2 then builds on that foundation with the opportunity to present a plan for feedback, then explore how such plans can be implemented in practice.

Learning outcomes

  • Recognising which customers are key accounts
  • Understand the scope of the key account management role
  • Recognise the stages of a key account relationship
  • Develop a strategic key account plan
  • Identify the potential in their customers
  • Use professional business analysis tools
  • Develop internal teams to meet the needs of key accounts
  • Identify and develop DMUs
  • Utilise internal resources in a virtual team environment
  • Understand the impact of key account management on internal communication and customer records
  • A strategic plan developed for a customer, with feedback

Experts

Simon Houghton

In January 1997 I founded Summit Corporate Training Limited, a business skills training company specialising in client-specific staff development programmes and training courses in the core areas of sales, key account management, presentation, customer handling, marketing, negotiation & manag...

Key Account Management at The Chartered Institute of Marketing

From  2500 GBP$3,281

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.