Intellectual Property and Copyright

Alberta School of Business

How long?

  • 8 weeks
  • online

What are the topics?

Alberta School of Business

Disclaimer

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Who should attend

Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.

About the course

Explore the eti­quette, ethics, and var­i­ous legal and pol­i­cy issues that affect how we use social media. Dis­cuss top­ics like copy­right, pri­va­cy, intel­lec­tu­al prop­er­ty, fair deal­ing, cre­ative com­mons, and the pub­lic domain. Learn how these issues play out dif­fer­ent­ly nation­al­ly and inter­na­tion­al­ly, as well as the impli­ca­tions of those dif­fer­ences for social media use.

What you will learn

By the end of this course, you should be able to:

  • Develop a working knowledge of ethical and legal issues in the context of social media communication.
  • Understand the term user-generated content and how it applies to both managing and using content online.
  • Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
  • Understand the basics of privacy protection as they relate to social media.
  • Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.

Experts

Jessica Laccetti

An active entrepreneur, educator, and practitioner, Jessica Laccetti holds a Ph.D. in Creative Technologies. She is an adjunct professor with the University of Alberta's Master of Arts in Communications and Technology, as well as an online communications specialist and web developer for the Alber...

Intellectual Property and Copyright at Alberta School of Business

From  CAD 595$478

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.