Who should attend
Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
About the course
Explore the etiquette, ethics, and various legal and policy issues that affect how we use social media. Discuss topics like copyright, privacy, intellectual property, fair dealing, creative commons, and the public domain. Learn how these issues play out differently nationally and internationally, as well as the implications of those differences for social media use.
What you will learn
By the end of this course, you should be able to:
- Develop a working knowledge of ethical and legal issues in the context of social media communication.
- Understand the term user-generated content and how it applies to both managing and using content online.
- Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
- Understand the basics of privacy protection as they relate to social media.
- Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.
An active entrepreneur, educator, and practitioner, Jessica Laccetti holds a Ph.D. in Creative Technologies. She is an adjunct professor with the University of Alberta's Master of Arts in Communications and Technology, as well as an online communications specialist and web developer for the Alber...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.