Comprehensive course analysis
Who should attend
Executives with a background in engineering, business development, strategy, marketing, or sales who are eager to learn how to become an entrepreneur and to be able to quickly advance an idea inside a company.
About the course
Creativity is an important element of innovation. However, driving innovation takes more than just generating novel ideas. It requires managers to expand their mind- and skill sets: They need to learn to start thinking from their customers’ perspective, instead of focusing on their products; they need to develop new solutions and business models, rather than gradual product improvements; they have to run simple, structured experiments to test mission-critical assumptions, instead of perfecting an idea for years in an isolated lab; and they must make decisions based on data, rather than biased opinions.
In this program, we will not only explore key elements of successful innovation but also “do” innovation: You will apply the latest thinking and agile principles to test, revise and refine your ideas and learn how to effectively pitch them and generate support from key stakeholders.
This 6-week blended journey consists of virtual and face-to-face learning components, including case studies, individual exercises, peer feedback and webinars.
Online: Connect and learn
Start your online journey with your Program Director and peer group on our platform the HUB. Through videos, readings, practical exercises and constant feedback, explore the main strategies for creating, rapidly testing and iteratively improving innovative ideas, learn how to understand your customer needs and create scalable business models. Get ready to sell your ideas in the face-to-face phase in Berlin.
On Campus: Improve and practice
Join us on campus for an unforgettable two-day Berlin experience. Gain further insights from our renowned faculty and get inspired from invited leading entrepreneurs. Last but not least, learn how to pitch your ideas to successful venture capitalists.
Online: Reflect on and give/receive feedback
In this one-week follow-up online phase, you reflect critically on your learning and provide constructive feedback on the performances of your peers. Back in office, review your idea with your team and try to execute it.
- Innovation in new and existing organizations
- Generating ideas & adapting them to customer needs
- Articulating and testing assumptions
- Agile and lean principles for iterative and fast development
- Developing scalable business models
- Pitching and selling ideas
Linus Dahlander is an associate professor with tenure at ESMT Berlin. He joined ESMT in January 2011 as an assistant professor. Linus received his PhD in Technology Management and Economics from Chalmers University of Technology, Sweden in 2006. From 2006 to 2008, Linus was an assistant professor...
Lei joined ESMT Berlin in 2017, and has been active as a Program Director for Executive Education since 2019. She gained her bachelor’s degree in Communication Science from Zhejiang University (China), and then went on to pursue a master’s at the University of Bremen (Germany), where she focused ...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.