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ICTD International Centre for Training and Development

Influencing Skills, Assertiveness & Negotiation

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This seminar focuses on areas of communication and persuasion which will help delegates to be more effective in the organizational context. By understanding the key concepts of internal communication and how these skills contribute to influencing and persuading others in the organization, delegates will be able to turn more outcomes in their favor.

The following are the highlights of the program:

  • Understand communication and persuasion and what impact they have on an organization’s ability to function.
  • Be able to use communication and influence to improve an organization’s productivity, profitability, morale, etc.
  • Increase self-awareness and develop the skills to deal confidently and professionally with colleagues and customers.
  • Learn how to speak eloquently and convincingly.
  • Be able to prepare and deliver strong and persuasive speeches and presentation

Course Objectives

By the end of this program, delegates will be able to:

  • Tap into their personal strengths in communicating and know when to invoke different methodologies
  • Understand ways of influencing others without resorting to power-plays and applying direct pressure
  • Persuade other people by the use of pro-active, win-win strategies
  • Draw upon professional communication and presentation skills to create a winning impression in discussions and meetings
  • Plan and prepare businesslike presentations with ease and be able to tap into key decision makers during and after the presentation

Course Outline

Personal Inner Communication Essentials

  • What is Communication?
  • What does effective Communication mean?
  • Understand the 3 major levels of Communication
  • Intra- Personal (with Oneself)
  • Inter-Personal (with another Individual)
  • Inter-Active synergy (with a group of persons)
  • Appreciate the different ‘fields of experience
  • Discover the power of Non-Verbal Communication
  • Study the 8 Non-Verbal empowerments
  • Understand why your personal Self-Image has a great deal to do with your presentation, language, style and content
  • Controlling your subconscious mind to communicate effectively

Understanding Communication and Persuasion

  • Understanding the communication cycle
  • Analyze the Communication Pyramid
  • Know the power of words in the communication process
  • Discover the powerful I-A-D-A communication format
  • Understanding the brain, during the communication process
  • Understand the keys to successful public speaking
  • How to develop and present a vital speech
  • How to dress professionally and appropriately
  • Find out the right and wrong ways in body posture
  • How to use your voice effectively
  • Discover the power of illustrations and stories
  • Learn how to overcome Public speaking fears
  • How to listen actively and respond accordingly
  • Know the power of influence

Communicating and Presenting Effectively

  • Learn how to organize your presentation
  • How to prepare and present a computer / Power Point presentation etc
  • What to do prior to a presentation
  • Understand the impact of Visual communication
  • Understand the psychology of the Smile in communication
  • How to present to a cross-cultural audience
  • Observe what features attract an audience
  • Learn how to analyze your audience
  • Using positive visual imaging
  • How to use the telephone effectively and professionally

Communication Strategies for Professional Excellence

  • How to an effective decision maker, in the communication process
  • How to use strategic communication negotiation skills
  • Discover the 9 Keys to making an effective presentation
  • Learn how to develop a systematic filing system
  • Learn how to obtain good source material

Applying Personal Influence and Persuasion

  • Analyze the 9 strategic principles for effective communication.
  • Apply these Communication principles into a “Plan of Action” for your life and incorporation into your Company infra-.structure
  • How to be proactive and make things happen
  • Essential communication practices for ongoing success

Course Methodology

A variety of methodologies will be used during the course that includes:

  • (30%) Based on Case Studies
  • (30%) Techniques
  • (30%) Role Play
  • (10%) Concepts
  • Pre-test and Post-test
  • Variety of Learning Methods
  • Lectures
  • Case Studies and Self Questionaires
  • Group Work
  • Discussion
  • Presentation

Who should attend

  • Senior Leaders
  • Senior and Middle managers
  • Project Managers
  • Key communicators
  • People who need to communicate and present more effectively in their role
  • Employees with a specific development need to influence and persuade other people more effectively


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