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Georgia Tech Professional Education

Iedc Entrepreneurial and Small Business Development Strategies

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Entrepreneurs and small businesses stimulate job creation, develop crucial innovations in both products and services, and promote the diversification of the economic base. This multi-faceted course explores the core aspects of entrepreneurial and small business development including value-add partnerships, technical assistance programs, financing, business incubation, and more. You will learn the financial and managerial tools economic developers use to create a climate that encourages entrepreneurial and small-business development. In addition, you will examine the barriers you face and how communities can leverage your economic development resources to build highly integrated networks to help businesses thrive in the global economy.

What You Will Learn

  • Characteristics of entrepreneurs and small business owners
  • How to promote small business development in your community
  • How to identify and address the needs of entrepreneurs
  • How to provide technical assistance
  • Growth potential for micro-enterprises
  • Business incubators development
  • How to attract private investors and lenders
  • Micro-lending programs, SMAI programs, venture capital, and other innovative financing tools

How You Will Benefit

  • Identify and address the needs of entrepreneurs.
  • Define urban versus rural-focused entrepreneurial and small-business strategies.
  • Manage technical assistance, such as economic gardening programs.
  • Develop and manage business incubators.
  • Understand federal and state government resources, such as Small Business Development Centers.
  • Finance programs, including micro-lending, venture capital, and angel networks.
  • Create a technical assistance tracking system to measure job growth.

Who should attend

This course is designed for project managers, deputy directors, city government managers, economic development administrators.


Leigh is a project manager with Startup Ecosystems group at Georgia Tech’s Enterprise Innovation Institute (EI²). Prior to joining Georgia Tech, Leigh worked in private consulting on planning and community development projects and in the public sector as a senior urban planner for the City of Atl...
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