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About the course
Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. This course will look at the implementation of the GDPR, how to protect your company from litigation and fines and as a result, build more successful and profitable marketing campaigns.
This course will show you how to deliver successful, lawful, profitable and ethical direct marketing programs. We'll take an in-depth look at how these and many other topics are impacted by GDPR and the ePrivacy Regulations:
- Data capture – design compliant forms, web capture devices and privacy policies.
- Data purchase – identify what you can and CAN’T buy, interpreting the Information Commissioner and other important EU Guidance.
- Data sharing – build revenue opportunity through data sharing, co-op marketing, sponsorship etc.
- Data security – protect personal data and your reputation.
- E-mail, SMS and Direct mail campaigns – build better opt-ins lists, understand the soft opt-in and how B2B differs from B2C and how to keep people subscribed.
- Privacy notices - GDPR places great emphasis on transparency. Your privacy notice has to be re-written and your mechanisms of capturing consent need updating.
Who should attend
Marketing managers and executives responsible for data protection (GDPR) compliance. Also suitable for SME business owners and directors who wish to understand how to implement the GDPR for their organisation.
Trust the experts
Biography I am currently involved in developing software for statistical disclosure control (SDC). Disclosure may occur when sensitive information about an individual can be reliably inferred from a release of data (possibly by a private organisation, or by a statistical agency). This risk might...