Comprehensive course analysis
Who should attend
This program is valuable for those in the corporate, government, and non-profit sectors who want to be at their best, but haven’t had time for an MBA or EMBA. It is also a perfect opportunity for those considering an MBA before making a commitment. It is beneficial for managers who have had exposure to one functional area and plan to move into a general management position.
About the course
This flagship program condenses key topics from leading MBA and EMBA programs. It is designed to boost your career success through a comprehensive understanding of the pillars of business – strategy, marketing, finance, negotiations, and people skills. As the rules of the game change for almost every functional area of an organization, this learning experience oﬀers timely exposure to new techniques, tools, and trends. Launched in 1949, this is Canada’s top concise management program, from which hundreds graduate each year. Delivered in Montreal, Toronto (Mississauga), Ottawa, Calgary, Vancouver and online, the format fits in well with the workday of busy professionals from both the private and public sectors.
Key Benefits & Takeaways
- Capture the key lessons of an MBA without the time and cost burden
- Gain a comprehensive understanding of core management functions
- Examine best practices in leadership, and in coaching employees to reach their potential
- Improve your ability to think strategically
- Sharpen your financial literacy in to make quality management decisions
- Understand the facets of marketing excellence, raising awareness, and creating value
- Practice negotiation techniques to achieve successful, win-win outcomes
Topics covered in this course
- Performing industry analysis
- Building competitive advantage
- Creating alignment in your organization
- Leveraging future trends in your industry
- Competing for the future
Human Resources Skills
- Build teams and network
- Manage for high performance
- Coach and mentor
- Deal with conflicts
- Be an eﬀective leader
Accounting and Finance
- Accounting concepts
- Financial statement analysis
- Balance sheet – assets, liabilities, equity
- Income and retained earnings statements
- Statement of changes in financial position
- Behaviour of direct, indirect, fixed, and variable costs
- Break-even analysis
- Allocation of costs
- Relevant costs for decision making
- Economic value-added
- Capital budgeting (long-term investment decisions)
- Negotiate successfully – fundamental tools and approaches
- Prepare for negotiations
- Understand the stages of negotiations
- Know when and how to share strategic information
- Negotiate in teams
- Market research
- Segmentation and targeting
- Positioning and customer knowledge
- Product and service line management
- Communications and distribution channels
- Customer experience management
Julia Scott (CPA, CA, CFA, MBA) s’est jointe à l’Université McGill au cours de l’année 2000 et dirige actuellement les programmes CA et CPA à la Faculté de gestion Desautels. Elle est une sommité dans les domaines de la comptabilité financière et de l’analyse d’affaires, et conseille les gens qui...
As a faculty member of the McGill Executive Institute and lecturer in the Desautels Faculty of Management, Miriam Carver’s areas of expertise include leadership development, conflict resolution, negotiation skills, building teams, customer service, executive coaching, and emotional intelligence. ...
Don Melville is an expert in strategy and competitive advantage. In his prior roles as Director at Secor and Senior Consultant at CapGemini, he led a number of activities aimed at achieving strategic excellence for multinational corporations. He is currently a faculty member in the areas of finan...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.