Digital Marketing & Sales Toolkit for a Disrupted Marketplace

GIBS Business School

GIBS Business School

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Who should attend

  • Middle and senior sales and marketing managers
  • Brand and Product managers
  • Middle and senior managers in business development or commercial roles
  • Client experience and value proposition managers
  • Communications practitioners
  • SMMEs
  • Corporate Affairs professionals
  • Communication and Marketing agencies: account management and strategy

About the course

Deploy relevant digital marketing and sales solutions for success in this disrupted marketplace.

Are you prepared for this new world?

Overnight the role of digital, both in demand creation and value delivery, has become non-negotiable for survival. Businesses are being forced to turn to digital or offer digital delivery solutions alongside face-to-face channels and they must do this while trying to ensure business continuity, manage digital exposure and mitigate against reputational harm. This online intervention will give you the tools and techniques you need to apply in digital sales and marketing which are so critical in this marketplace re-shaped by crisis.

Key focus areas

  • The changing customer
  • The digital-first marketplace
  • Customer and business needs analysis
  • Marketing and sales – principles reimagined
  • Digital strategic marketing and mix development
  • Digital exposure and reputation management
  • Customer journey mapping and experience: digital moments of truth
  • Digital value proposition development and deployment
  • Digitally-enabled business development
  • Digitally-enabled selling and account management
  • Return on marketing and sales investment

How you will benefit

At the end of the programme, you will be able to:

  • Appreciate the relevance of digital marketing
  • Enhance customer experience
  • Anticipate and manage company reputations
  • Interact with experienced stakeholders and sales practitioners

Experts

Silas Matlala

Profile Silas professional career started within the Market Research space, before making a switch to classical Marketing career. His brings vast experience, spanning more than 15 years, across diverse industries and categories within both the Fast Moving Consumer Goods (FMCG) and Service areas....

Ravi Pillay

Ravi Pillay was born in Durban, South Africa in 1966. He joined Nestlé South Africa in 2005 when he was appointed Sales Area Business Manager for the Food and Beverage division in the North Region that included Gauteng, Limpopo, North West Province, Namibia and Botswana. Subsequent to this role, ...

Videos and materials

Digital Marketing & Sales Toolkit for a Disrupted Marketplace at GIBS Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

During Finance courses, you will get acquainted with a huge number of financial analyst tools and learn how to work with them. So, you will learn how to make and analyze financial reporting, calculate the main financial indicators of the company and ...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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