About the course
Get the magic customer service touch and create positive customer experiences
This customer service course is for anyone who has contact with customers, whether face to face, over the phone or electronically.
It is designed to help you manage your own feelings and behaviour while looking after your customers.
It will build your confidence and enable you to create positive customer experiences, manage customer expectations, handle difficult customers and make the most of every customer contact.
You'll gain the skills you need to develop customer loyalty and we'll teach you how to take care of yourself and feel confident in any customer situation.
We believe this is one of the best and most effective customer service courses in the UK!
- Defining Good Customer Service
- Finding the "Human Moment"
- Gaining Confidence
- Delivering a Positive Experience
- Advanced Listening and Responding
- Building Customer Loyalty
- Personalising Customer Relationships
- Difficult, Rude or Indifferent Customers
- Using Empathy to Manage Complaints
- Make the Customer’s View Work for You
- Caring for Yourself
This course is tailored to reflect the needs of the delegates on the day.
We will include many of the exercises listed below, and any additional material that the trainers feel is relevant.
We will ask why you have come and what you specifically want from the day.
Here we will look specifically at some of the problems front line customer service staff encounter.
What kind of difficult and tricky customers you have to deal with, what the pitfalls are and where you get wrong-footed.
Good Customer Service
First, we need to define what Good Customer Service is:
How do you feel when it's good?
How do you feel when it's bad?
Here we look at what 'gets to you’.
In other words, what behaviours, demands, communications by customers are most upsetting, frustrating and hardest to deal with?
What Would You Like to Say?
When frustrations are triggered lots of thoughts fly through people’s minds and most of the time they never get said.
This is an opportunity for delegates to vent those frustrations in a safe and supportive atmosphere.
SCARF Model of Social Interaction
We look at David Rock’s model of how people behave when they feel threatened or are facing loss.
When you understand these hard-wired reactions and behaviours you more easily look after your customers.
You'll work on letting the customer feel heard while setting your own clear boundaries.
Once people feel heard they are more open to hearing difficult or uncomfortable messages.
It also demonstrates how powerful body language is, even on the phone.
Emotion vs. Objectivity
So What You're Saying Is...
A pairs exercise that helps you to calm down an over-emotional customer without getting drawn in.
We will create a typical customer conflict scenario that ends up heated, with each person trying to convince the other that his or her point of view is the right one.
We then replay it with one person taking on the skill of being an 'objective observer' who is able to reflect back to the customer what they think is going on.
We look at some typical scenarios you've encountered as well as any ‘live’ scenarios you may want to look at.
The trainers play out the scenes and use Forum Theatre to get everyone involved in identifying options, replaying the scenarios based on suggestions.
Moments of Truth
This section is based on Jan Carlzoni’s technique of identifying ‘Moments of Truth’.
He said that every organisation has moments in their interaction with customers that can make or break the customer experience.
By identifying what happens in their organisations' delegates can look at what safeguards they could put in place right away.
Customer Service Cycle
The Customer Service Cycle is a very simple way of looking at the whole customer interaction:
- Friendly Greeting
- Get Agreement for the Next Step
- Can Do
What’s the Payoff?
Small group discussion of what it feels like to ‘delight’ a customer and how that impacts on their day, their role, etc.
Here we will introduce some of the phrases we have collected over the years that help defuse tricky situations.
We will also ask you if you have any favourite phrases that you know work.
At the end of the training programme, we will collate these in a booklet and distribute them to everyone.
Head and Heart
You'll look at the difference between solving someone’s problem or difficulty from their head or their heart.
Or a combination of both.
Understanding the difference helps you chose your response.
How Do I Let Go?
It can be really hard to let go of all the feelings, frustrations and residue of a difficult experience.
Feelings: we have a brief 'in your head' exercise that demonstrates how powerful feelings can be, even when they aren't verbally expressed.
We also look at how our feelings influence our assumptions, where we make things up and then act as though what we made up is true.
Here is an opportunity for the whole group to brainstorm about different techniques and tools they know work to deal with their own angry, upset or frustrated feelings.
What Works For Me
First working individually and then in small groups, you'll identify what will work for you personally
What you could replace that doesn’t work for you
And any rules you could follow that would help you ‘love your customer’.
You'll discuss your commitment to doing things differently in the weeks ahead.
We will give out Impact Factory documents to support the course.
You'll get copies relevant hand-outs to remind you of the Coursework.
Two weeks after the course one of your trainers will call to see how you are getting on.
You will have email and telephone access to both of your trainers.
You'll also have access to a course web page containing
- Handouts used during the course
- New supportive material
- Impact Factory PDF documents
- Recommended reading
- Links to our favourite videos
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Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.