Customer Service Course

Impact Factory

How long?

  • 1 day
  • online

Impact Factory


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About the course

Get the magic customer service touch and create positive customer experiences

This customer service course is for anyone who has contact with customers, whether face to face, over the phone or electronically.

It is designed to help you manage your own feelings and behaviour while looking after your customers.

It will build your confidence and enable you to create positive customer experiences, manage customer expectations, handle difficult customers and make the most of every customer contact.

You'll gain the skills you need to develop customer loyalty and we'll teach you how to take care of yourself and feel confident in any customer situation.

We believe this is one of the best and most effective customer service courses in the UK!

Course Objectives:

  • Defining Good Customer Service
  • Finding the "Human Moment"
  • Gaining Confidence
  • Delivering a Positive Experience
  • Advanced Listening and Responding
  • Building Customer Loyalty
  • Personalising Customer Relationships
  • Difficult, Rude or Indifferent Customers
  • Using Empathy to Manage Complaints
  • Make the Customer’s View Work for You
  • Caring for Yourself

Course Contents

This course is tailored to reflect the needs of the delegates on the day.

We will include many of the exercises listed below, and any additional material that the trainers feel is relevant.

Delegate Input

We will ask why you have come and what you specifically want from the day.


Here we will look specifically at some of the problems front line customer service staff encounter.

What kind of difficult and tricky customers you have to deal with, what the pitfalls are and where you get wrong-footed.

Good Customer Service

First, we need to define what Good Customer Service is:

How do you feel when it's good?

How do you feel when it's bad?


Here we look at what 'gets to you’.

In other words, what behaviours, demands, communications by customers are most upsetting, frustrating and hardest to deal with?

What Would You Like to Say?

When frustrations are triggered lots of thoughts fly through people’s minds and most of the time they never get said.

This is an opportunity for delegates to vent those frustrations in a safe and supportive atmosphere.

Understanding Customers

SCARF Model of Social Interaction

We look at David Rock’s model of how people behave when they feel threatened or are facing loss.

When you understand these hard-wired reactions and behaviours you more easily look after your customers.


You'll work on letting the customer feel heard while setting your own clear boundaries.

Once people feel heard they are more open to hearing difficult or uncomfortable messages.

It also demonstrates how powerful body language is, even on the phone.

Emotion vs. Objectivity

So What You're Saying Is...

A pairs exercise that helps you to calm down an over-emotional customer without getting drawn in.

We will create a typical customer conflict scenario that ends up heated, with each person trying to convince the other that his or her point of view is the right one.

We then replay it with one person taking on the skill of being an 'objective observer' who is able to reflect back to the customer what they think is going on.

Typical Scenarios

We look at some typical scenarios you've encountered as well as any ‘live’ scenarios you may want to look at.

The trainers play out the scenes and use Forum Theatre to get everyone involved in identifying options, replaying the scenarios based on suggestions.

Moments of Truth

This section is based on Jan Carlzoni’s technique of identifying ‘Moments of Truth’.

He said that every organisation has moments in their interaction with customers that can make or break the customer experience.

By identifying what happens in their organisations' delegates can look at what safeguards they could put in place right away.

Customer Service Cycle

The Customer Service Cycle is a very simple way of looking at the whole customer interaction:

  • Friendly Greeting
  • Listen
  • Get Agreement for the Next Step
  • Diagnose
  • Can Do
  • Finish

What’s the Payoff?

Small group discussion of what it feels like to ‘delight’ a customer and how that impacts on their day, their role, etc.

Defusing Phrases

Here we will introduce some of the phrases we have collected over the years that help defuse tricky situations.

We will also ask you if you have any favourite phrases that you know work.

At the end of the training programme, we will collate these in a booklet and distribute them to everyone.

Head and Heart

You'll look at the difference between solving someone’s problem or difficulty from their head or their heart.

Or a combination of both.

Understanding the difference helps you chose your response.

How Do I Let Go?

It can be really hard to let go of all the feelings, frustrations and residue of a difficult experience.

Feelings: we have a brief 'in your head' exercise that demonstrates how powerful feelings can be, even when they aren't verbally expressed.

We also look at how our feelings influence our assumptions, where we make things up and then act as though what we made up is true.

Here is an opportunity for the whole group to brainstorm about different techniques and tools they know work to deal with their own angry, upset or frustrated feelings.

What Works For Me

First working individually and then in small groups, you'll identify what will work for you personally

What you could replace that doesn’t work for you

And any rules you could follow that would help you ‘love your customer’.

You'll discuss your commitment to doing things differently in the weeks ahead.

We will give out Impact Factory documents to support the course.

You'll get copies relevant hand-outs to remind you of the Coursework.

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos


Kate Arneil

  “For me it''s always been the people, not the job. It was a revelation to come to Impact Factory where people ARE the job. Little did I expect the level of personal development it would also offer.” After gaining a string of A grade Highers courtesy of Hutchesons Grammar School, Kate left her...

Sarah Dawrant

From political speech writing to stand-up comedy, from marketing to project management, from strategic planning to coaching, from a degree in Sociology to a diploma in public relations Sarah has packed a lot into her life already.   Originally from Canada, Sarah has lived in the UK since 2009, ...

Dom Kracmar

Dom is a born and bred North Londoner, and possibly the only actual Crouch Ender in Crouch End. After studying Politics in Manchester, he trained as an actor at LAMDA (the one that’s better than RADA) and worked for a few years as a TV and stage actor, as well as trying his hand at directing pla...

Tom Bodell

Since joining Impact Factory, Tom has worked with the British Library, Elekta, Subsea 7 and the General Medical Council. His background as a director means he works on Presentation Skills, Communication Skills and Storytelling workshops. His experience of temping around London combined with mana...

Caitlin Shannon

Transatlantic travel is a piece of cake for Caitlin. She was born to British-American parents and had a transatlantic upbringing, moving frequently between London and Los Angeles.  Further education earned her a BA honours degree in English literature at Manchester University, and true to her t...

Bill Sheehan

  “I’ve always been fascinated by people.  The things we say and don’t say, the things we mean and the motivations behind them.  It constantly amazes me how intricate and subtle our interactions are.  Somehow, most of the time, we are able to understand each other and interact effectively. Equa...

Videos and materials

Customer Service Course at Impact Factory

From  GBP 396$566

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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