Creating and Executing Strategy: the Business Model Canvas

The College of Business and Economics at Lehigh University

How long?

  • 2 days
  • online

What are the topics?

The College of Business and Economics at Lehigh University

Disclaimer

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Full disclaimer.

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Who should attend

  • Leaders, or aspiring leaders, who want to improve their strategic thinking capability
  • Prospective and current entrepreneurs
  • Those currently in or aspiring to be in strategy or management roles, including c-level executives, directors, managing directors, VPs, managers, and high-potentials

About the course

Every organization has a business model, whether by design or default. When by design, it should be the guide for achieving your strategic vision and delivering value to your customers. Whether you are building, revitalizing, or pivoting a business, if it’s not clearly articulated and well executed, you are probably falling short of your strategic goals.

Creating and Executing Strategy: The Business Model Canvas is a workshop-style program that will help you develop a holistic strategy that capitalizes on existing strengths and capabilities, promotes greater collaboration and buy-in, and identifies blind spots and areas for improvement. The method you learn can be applied to business units, teams, divisions, and entire organizations, and should be used dynamically to continuously evolve your business model.

This program is a real-time, synchronized learning experience, delivered in a best-of-class virtual format. Designed for immediate application, it requires a high level of engagement in facilitated discussions, exploration of contemporary examples, and collaborative exercises that focus on participants’ real-world challenges. You will gain the practical knowledge and personal insights needed to implement the powerful business model canvas method in your organization.

Program Topics:

  • Using the Business Model Canvas for new businesses and for pivoting existing businesses
  • Customer Development
  • Product or Service Design and Development
  • Utilizing the Strategic Gaps Map
  • Collaboration, design-thinking strategies, and internal versus external facilitators
  • Development of strategy into an actionable plan and execution

Impact and Benefits:

  • Learn to think more strategically about your new and/or existing business
  • Build a new business by uncovering sources of value, uncovering blind spots, and answering key questions
  • Pivot existing business by evaluating your current business model, and exploring options and the consequences of various strategic pivots

Experts

Joshua Ehrig

Joshua Ehrig is a Professor of Practice in the Department of Management at Lehigh University. Professor Ehrig has created and taught various courses focusing on Entrepreneurship, Strategy, and Innovation, applying active-entrepreneurial mindset learning and metacognition techniques. His teachin...

Jamie Flinchbaugh

Jamie Flinchbaugh is an accomplished Entrepreneur, Senior Executive, Consultant, and Board Member with 30 years of learning-oriented experience spanning a range of roles across exceptionally diverse industries and functions. Leveraging extensive operational, strategic, and consulting experience, ...

Creating and Executing Strategy: the Business Model Canvas at The College of Business and Economics at Lehigh University

From  $1,050

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.