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ICTD International Centre for Training and Development

Business Planning & Growth Strategies for World Class Leaders

Oct 27—31, 2019
5 days
Abu Dhabi, United Arab Emirates
USD 3300
USD 660 per day

How it works


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Tomorrow's leading companies will succeed not by battling competitors but by creating new uncontested market space. This course is designed to provide participants with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan. It will examine reasons for profitability restrictions that occur in industries, as they compete within their established marketplaces for market share.

Course Objectives

At the end of the course delegates will be able to:

  • Develop comprehensive strategies
  • Plan for uncertainty
  • Develop and write a business plan
  • Identify and value opportunities
  • Create business forecasts
  • Design a planning structure
  • Effectively assess profitability
  • Create innovative pricing models

Course Outline

The formal structured business planning process * Assessing advantages of the formal planning system * Engaging in an interactive strategy development workshop and presentation

Planning staff roles

  • Understanding the role and benefits of strategic programmers
  • Utilizing strategy finders

Continuous business improvements Scenario planning

  • Prioritizing strategies permeating the enterprise

Strategic direction and guiding priorities

  • Organic growth
  • Considering diversification opportunities
  • Developing strategies for integration and specialization

The perils of growth

  • Determining future profitability

The rising imperative of creating new market space

  • Expanding existing industry boundaries
  • Assessing profit opportunities of new markets

Practical frameworks for capturing new markets New industries of recent times

  • Analyzing business launches of leading companies
  • Leading edge companies with declining performance
  • Value innovation as a cornerstone of business

Formulating and executing new market strategies

  • Maximizing opportunities in a new market

Reaching beyond existing demand

  • Getting the strategic sequence right
  • Uncovering the blocks to buyer utility
  • Being innovative in pricing models

Course Methodology

A variety of methodologies will be used during the course that includes:

  • (30%) Based on Case Studies
  • (30%) Techniques
  • (30%) Role Play
  • (10%) Concepts
  • Pre-test and Post-test
  • Variety of Learning Methods
  • Lectures
  • Case Studies and Self Questionaires
  • Group Work
  • Discussion
  • Presentation

Who should attend

This practical course is designed for senior managers, executives and directors who are actively involved in business planning. It is also aimed at those who are interested in exploring new marketing strategies and approaches.


Detailed Description
Detailed Description

Next dates

Oct 27—31, 2019
5 days
Abu Dhabi, United Arab Emirates
USD 3300
USD 660 per day

How it works

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