Business Competence Programme - Marketing

ESCP Europe Business School

What are the topics?

ESCP Europe Business School

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • A previous university degree: Bachelor, Master’s degree or equivalent in any discipline
  • A minimum of five years’ managerial-level experience, based on the demonstration of managerial skills and potential for success within your company
  • Fluency in English: courses are taught in English and all coursework must be submitted in English

About the course

The focus of the course is to review essential concepts, theories, models, and frameworks of marketing with the purpose to apply them back to business contexts. The objective is to develop the competences and the necessary knowledge to a company manager who is exposed to marketing issues/decisions, outlining as well the marketing management differences, according to the sector and segment (consumer/business and commodities/services). The course adopts a managerial and decision-making oriented perspective.

At the end of the course, participants will be able to:

  • Analyse consumer and organisational buyer behaviour and conduct marketing research;
  • Identify and select market segments and position and differentiate the market offering;
  • Design a product and branding strategy and develop price strategies and programmes;
  • Design and manage marketing channels;
  • Develop an overall marketing strategy and design a marketing plan;
  • Implement a consistent marketing mix.

Business Competence Programme - Marketing at ESCP Europe Business School

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.