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Wisconsin School of Business

Business Acumen and Strategy

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Next dates

May 15—17
3 days
Madison, Wisconsin, USA
USD 2495
USD 831 per day
Sep 18—20
3 days
Madison, Wisconsin, USA
USD 2495
USD 831 per day
Mar 16—18, 2020
3 days
Madison, Wisconsin, USA
USD 2495
USD 831 per day
+2 more options


As your leadership responsibilities expand, so does your need to understand the impact of every decision on the strategic and financial goals of your organization. That's why business acumen—an intuitive sense of how the moving parts of a company work together to create profit —is indispensable.

This course will improve your understanding of how operations, finance, marketing, and other functions must work together to create and execute a successful business strategy. You’ll also polish your financial literacy and leadership skills and become more business savvy.

How You Will Benefit

  • Gain a realistic picture of your company’s position, market, and potential
  • Examine the external environment and understand how customer and business changes affect your company’s ability to succeed
  • Analyze where your business stands in relation to your key competitors and what the future will look like
  • Measure the performance of your business using standards that are highly correlated with value creation
  • Integrate your competitive analysis and financial metrics to improve your business decision making
  • Create an actionable business strategy, get stakeholder buy-in, and develop a complete strategy implementation map
  • Improve your business skills by learning the right financial terminology


Day 1 - Business Acumen and Strategy Development

  • Get hands-on exercises to construct suitable business models
  • Explore how to segment selection and product service offerings
  • Learn how to manage strategy execution through financial dashboards and how to measure the right results
  • Understand which value chain components are right for your organization

Day 2 - Business Strategy Process Development

  • Understanding why your company (and you) cannot be great at everything
  • Apply competitive analysis principles to direct and indirect competitors and to future and blue sky opportunities
  • Assess actionable business strategies for your company
  • Test strategic models and decisions through mini case studies
  • Avoid common planning traps and pitfalls by conducting a business strategy review

Day 3 - Strategy Implementation and Communication Plan

  • Examine models, tools, and methods for strategic planning
  • Explore the essential elements needed to implement a strategic plan
  • Implementing goals through acquisitions
  • Develop profit improvement strategies and planning for growth


FIRST DAY - Includes breakfast, lunch, breaks and dinner

  • Check-In and Breakfast 7:30 a.m. - 8:15 a.m.
  • Course 8:15 a.m. - 5 p.m.
  • Dinner 4:30 p.m. - 10 p.m.

LAST DAY - Includes breakfast, lunch and breaks

  • Breakfast 7:30 a.m. - 8:15 a.m.
  • Course 8:15 a.m. - 12:30 p.m.
  • Dinner 4:30–10 p.m.

Day 3 – Includes breakfast, lunch, and breaks

  • Breakfast 7:30–8:15 a.m.
  • Course 8:15 a.m.–5 p.m.
  • Dinner 4:30–10 p.m.

Who should attend

Functional managers who have new or existing responsibilities to help support other departments and the organization as a whole.

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