Branding now

Future London Academy

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  • online
  • on demand

Future London Academy

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Who should attend

  • Senior Creatives
  • Designers and Design Teams
  • Brand Managers

About the course

Create a brand strategy that resonates and a brand identity that cuts through

his reimagined edition has EVERYTHING you need to create brands that stand out. Taught by incredible ex-Wolff Olins, ex-Design Studio experts.

From developing a strong brand strategy, story and visual identity, to leading the team and launching the brand into the world. We’ve covered it all.

You will learn

  • What you need to have in place to create a successful brand strategy
  • How to build a brand story that will resonate internally
  • What are the crucial strategic workshop exercises
  • How to guide designers and give the right feedback at the right time
  • What makes a good symbol and what does it take
  • How to create holistic systems

Programme structure

SESSION 0

  • Meet Lovework and learn the new (old) brand design process
  • Branding design process
  • What you need to do to do the job well and what parts you can skip.
  • How much time to allot to key branding activities.

SESSION 1

  • How to build a brand story that will resonate internally
  • How to build a brand story that will resonate internally
  • Who to engage in the process.
  • What are the crucial workshop activities that you need to do.

SESSION 2

  • Off the beaten track, strategy beyond purpose
  • Off the beaten track, strategy beyond purpose
  • Aspects of strategy beyond purpose — brand architecture and product vision.
  • How to get people to set and follow a vision and purpose for your brands product.

SESSION 3

  • How to create visual identity that doesn’t follow the pack
  • How to create visual identity that doesn’t follow the pack
  • Logo. What makes a good symbol and what does it take.
  • How to guide designers and give the right feedback at the right time.

SESSION 4

  • Creating a system so that the brand works and can be replicated
  • Creating a system so that the brand works and can be replicated
  • How to create a holistic system.
  • Ways to implement a brand (digtial guidelines, digital toolkits)

SESSION 5

  • Launching the brand to the world
  • Launching the brand to the world he process of rolling out a brand and how to coordinate all of the different teams to make it happen.
  • Brand roadmap workshop.

Experts

Campbell Butler

Campbell is cofounder of Lovework Studio with Robyn Butler. It’s a new studio based in Brisbane that is focused on designing brands and digital experiences that people love. It combines brand strategy with graphic power. Their teams are made from an international network of strategists, designers...

Robyn Butler

I help brands tell their stories. I work with companies to refine their purpose and design flexible brands that work in digital and physical environments. I love collaborating with ambitious clients and other creatives to create brands with impact. For the past 18 years I’ve worked across a div...

Branding now at Future London Academy

From  GBP 1 190$1,679
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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