Brand Purpose

School of Hotel Administration

How long?

  • 1 day
  • online

What are the topics?

School of Hotel Administration

Disclaimer

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Full disclaimer.

Who should attend

This course is appropriate for marketers, brand managers, communications professionals, business leaders and executives, PR professionals, and entrepreneurs.

About the course

In this course, you will evaluate your brand and define actions you can take to enhance your brand’s performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand.

You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.

Key Benefits

Participants who complete this course will be able to...

  • Develop a plan to maximize your brand’s volume, price, satisfaction, and repurchase premiums
  • Analyze market trends to identify the most significant challenges and opportunities for your brand
  • Assess your brand readiness to address market challenges and opportunities
  • Define the building blocks of brand purpose: vision, mission, and values

Experts

Chekitan Dev

Chekitan S. Dev is professor of marketing at Cornell University''s School of Hotel Administration in the SC Johnson College of Business. Since 1986, Professor Dev has taught over 15,000 students and executives both on campus and throughout the world. He is internationally recognized for his teach...

Brand Purpose at School of Hotel Administration

From  $769

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.