B2B Digital Marketing Fundamentals (Evening Course)

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing

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Full disclaimer.

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Who should attend

Designed for marketers, who want to get a better understanding of B2B digital marketing campaign development, delivery and measurement. This course is suitable for those who are new to B2B digital marketing. No prior knowledge of this topic is required.

About the course

This course is designed to provide marketers with a solid grounding in B2B digital marketing covering the key digital channels, tools and techniques to get you started. You will learn how to create a B2B digital marketing plan as well as measuring and evaluating your digital marketing activity. We will also be providing tips and guidance on managing ever decreasing budgets, showing you how to create digital marketing campaigns at low cost. The course is delivered virtually over 6 weekly 90-minute evening sessions:

  • Session 1: B2B Digital Marketing Communications Mix
  • Session 2: Digital Marketing (Email, Website & Mobile Marketing)
  • Session 3: B2B Search Engine Marketing (PPC and Organic Search)
  • Session 4: B2B Content Marketing
  • Session 5: B2B Social Media Marketing 
  • Session 6: B2B Digital Marketing Planning and Measurement

Learning outcomes

B2B Digital Marketing Communications Mix

  • Introduction to B2B marketing and B2B digital marketing
  • Understand how to select the right digital marketing channels
  • Learn techniques such as paid, earned and owned

Digital Marketing (Email, Website & Mobile Marketing)

  • Best practices in B2B email marketing
  • How to create mobile friendly email
  • Understanding websites and B2B UX
  • How to use and leverage mobile marketing

B2B Search Engine Marketing (PPC and Organic Search)

  • Introduction to B2B search engine marketing
  • How to plan a PPC campaign
  • The importance of keyword management and planning
  • Learn about organic search to include on-page and off-page SEO

B2B Content Marketing

  • How to develop B2B buyer personas
  • How to identify themes and topics for content
  • Learn about different B2B content formats
  • Hear about how to create B2B content on a shoestring

B2B Social Media Marketing 

  • Understand the main social media marketing channels in B2B
  • Key tips on leveraging social media channels such as Twitter, LinkedIn, Instagram, YouTube, Facebook
  • Hear case studies about how companies use social media to acquire and retain customers
  • Learn about different ways to analyse social media marketing in B2B

B2B Digital Marketing Planning and Measurement

  • How to create a B2B digital marketing plan
  • How to track and measure B2B digital marketing
  • Learn how to select the right metrics, and to identify the right KPIs
  • How to interpret metrics and measure your marketing effectiveness

Experts

Simon Hall

Reporting to the EMEA Marketing Vice President at Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshi...

B2B Digital Marketing Fundamentals (Evening Course) at The Chartered Institute of Marketing

From  GBP 699$989

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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