June 30, 2021

Modern and effective project management techniques require skills that allow the seamless integration of best practice tools with good leadership and team management within an organisation. Learn best-practice tools and people skills for effective project management during our three-day Project...

Marketing communications, whatever the media used, cost time and money. This workshop will show you how a well thought-through communications plan ensures your resources are used effectively and efficiently and how all the tools, techniques and media work together to drive the customer journey....

Contracting for architect-engineer (A-E) services is challenging. Making a wrong step anytime between publicizing the contract opportunity and closing the contract can pose threats to any organization. By studying Part 36 of the Federal Acquisition Regulation (FAR) and Veterans Affairs (VA)...

Business-to-business (B2B) copy and content writing require a different skillset from business-to-consumer. This highly interactive workshop shows you how to develop an effective writing style for B2B and how to engage with your different reader audiences in the different media for which you...

In the digital economy, being able to make decisions informed by data is not optional - it is essential. Organisations that make decisions based on data simply perform better. The online Business Analytics programme provides you with the tools you need to put data to work, enabling you to: ...

Every organization faces the risk of financial loss due to fraud, but maintaining an effective audit function can help reduce that risk. Auditors will expand their knowledge of fraud detection and prevention to effectively perform their duties. Through a traditional classroom setting, you will be...

Managers in today’s firms must have the right tools to identify relevant project risks and weigh those risks against expected returns in a competitive market. They must understand how the risk-return relationship is incorporated into capital-budgeting decisions. This two-week course provides...

Your marketing efforts are generating demand. While increased demand naturally drives business and success, it does come with specific sets of challenges. Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask, “How should...

Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...

Today’s consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course participants will learn to develop online strategies designed to improve their standing in Internet search results, called Search Engine Optimization (SEO), and...

Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...

Investing in real estate is a popular way to accumulate wealth, but you don’t have to be rich to get started. That’s because there are many ways to finance real estate investments to raise the equity you need and structure debt beneficially. In this course, you will explore both sides of the...

Rarely does a single factor alone predict an outcome, which is why decision making is never as simple as we would like it to be. In a competitive business environment, not taking this uncertainty into account has serious costs. In this course, you will use foundations in probability to describe...

Recent research shows that customers spend only one or two minutes reviewing a restaurant's menu. This provides you with just a small window of opportunity to capture your customers' attention and help them find just what they are looking for. In this course, Professor Sheryl Kimes will present...

A successful beer program includes elements that can be easily overlooked but might also be the difference between a successful and unsuccessful program. Properly planning a draft beer system is essential, but equally important is understanding your market and clientele. Then, selecting the right...

In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand’s goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by...

The Office of Management and Budget’s (OMB) Uniform Guidance: Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards, (2 CFR 200) is the cornerstone of Federal grants and financial assistance. You will learn when and how these requirements apply to program...

Information is essential in order for your services marketing efforts to succeed. Without relevant and accurate information, every decision you make will suffer from bad input. A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of...

A hotel’s real estate is one of its most valuable assets and it is essential to be able to accurately value this critical investment. To be successful, hotel investors must be able to determine the financial interests of those involved in any project: the owner, the operator, and the lender. In...

The hotel asset manager’s responsibility is to manage lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset...

When you are a real estate asset manager, you are a steward of an owner’s property, responsible for managing it to help achieve the owner’s goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic...

How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage operation. They...

In this course, you will explore the opportunities and challenges that come with opening a food and beverage establishment. You will review a case study describing an existing F&B operation and explore the steps involved in creating a business plan. You will also examine strategies for...

Unions play a major role in shaping working condition standards in the U.S., and the hospitality industry is no exception. The National Labor Relations Board (NLRB) upholds the regulations that are specified within the National Labor Relations Act (NLRA). Within the NLRA you will find guidelines...

In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...

Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). New-media technologies have changed the ways consumers experience and value a product or service. So how can hospitality professionals draw on...

In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...

An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...

Pricing strategy is the central component in overall profit performance. This online course prepares participants to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment. Participants will learn to measure demand sensitivity...

Real estate investment has a long history, dating back well before the advent of the stock market. But unlike investing in stocks, real estate usually requires the use of leverage: a property is acquired with a percentage of equity, the rest financed with debt. To make that risk pay off,...

In this course, you will explore the strategic decisions asset managers make, determining how you can proactively share information that maximizes your influence and helps them make better decisions. You will review the key components of a market assessment and pinpoint the data needed for...

Agencies need to tell contractors what to do, not how to do it. This is the guidance according to the Federal Acquisition Regulation (FAR) Part 37, which requires agencies to maximize the use of performance-based methods when contracting. You will determine requirements by developing high-level...

Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...

For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan...

To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...

Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...

Real estate development projects involve many moving pieces; the project manager guides and aligns resources to bring those pieces together into a coherent, financially successful whole. To develop critical project management skills, you will work through a case study and learn how to think like...

Your menu does so much more than inform guests about what you offer. It helps to create and communicate your food and beverage operation’s identity, and influences your guests’ choices. This course will enable you to evaluate menus and identify changes that will optimize the value and...

An essential aspect of hotel design is the early planning decisions that owners, developers, and designers must make. These include addressing the needs and opportunities of the target market prior to the detailed design of specific parts of a hotel. This course will prepare participants to...

In today’s world, running a successful hotel is a highly collaborative process involving many roles. This course is structured around the four key stages in the guest experience -- pre-arrival, arrival, occupancy, and departure -- and will explain hotel operations, the systems that hotels rely...

How can you increase revenue when your restaurant is slow and not performing to capacity? In this course, Professor Kimes will discuss several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow. First you will consider how to maximize...

Discrimination is a topic that while often discussed, is, unfortunately, often misunderstood. It is common to hear that employment practices are unfair. While this may be the case, fairness and the law are not one and the same. Discrimination law defines specific protected classes and the...

In today's competitive business world, managers are charged with making many project-related decisions, often involving costs or revenues that will be encountered some time in the future. In this course, participants develop a solid understanding of the time value of money to prepare them to make...

The ability of an organization to analyze its financial position is essential for improving its competitive position in the marketplace. Through a careful analysis of its financial performance, the organization can identify opportunities to improve performance at the department, unit, or...

The goal of an asset manager is to strategically manage the hotel to meet the specific investment objectives of the hotel's owner. To help meet this goal, this course introduces the latest asset management techniques and provides a set of five practical tools tactics that both owners and asset...

All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...

Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...

In this course you will learn to distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of...

Servant Leaders communicate ethical standards and facilitate a supportive and respectful service culture that contributes to employee empowerment. In this course, you are introduced to the principles of Servant Leadership and the importance of fostering an ethical service culture using a number...

In this course, you will first focus on service intangibles and consider the power of both customer perceptions and experience management in delivering exceptional service. The impact of sharing service stories and the benefits of fostering creative approaches to addressing service challenges are...

In this course, you will determine which data sources and types of data are needed to assess your brand’s performance against your brand’s objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand....