Harvard Business School × Kim Kardashian case study collab1 min read

Reading Time: 2 minutesReading Time: 2 minutes

Reality TV star and businesswoman Kim Kardashian visited a class at Harvard Business School on Friday. She delivered a two-hour seminar on direct-to-consumer marketing alongside her SKIMS co-founder Jens Grede. They spoke for about an hour and 45 minutes, and as Kim said: “Class assignment was to learn about SKIMS, so my partner Jens and I spoke about our marketing, our challenges and our greatest wins.” The class “HBS Moving Beyond DTC” focused on the SKIMS brand’s success and challenges. Students in the class praised Kardashian for her knowledge and business acumen, with one student saying: “Just to learn from someone who has built such a successful business was really exciting.”

Kim Kardashian delivered a seminar on the topic of direct-to-consumer marketing and spoke about the marketing, challenges, and successes of their company, SKIMS. It is a brand creating the next generation of underwear, loungewear, and shapewear to convey Body Positivity’s values. One of the participants said that students were in awe listening to Kardashian’s story and that having the privacy of no cameras in the room was memorable. Following her lecture, Kardashian left an impression on the students and thanked everyone for inviting her to Boston. The visit may also be featured on the family’s reality show, “The Kardashians.”