Innovation & Technology

Embrace AI ethically: Trust, inclusion, and governance3 min read

January 18, 2024 3 min read


Embrace AI ethically: Trust, inclusion, and governance3 min read

Reading Time: 3 minutesReading Time: 3 minutes

How do we ethically harness the power of artificial intelligence (AI) without compromising our values and societal norms? As AI reshapes our world, this question becomes increasingly pertinent, challenging leaders to navigate a complex web of ethical considerations. The key lies in understanding the intricate balance between technological advancement and ethical responsibility. Embracing AI’s potential while vigilantly managing its risks requires a blend of transparency, proactive governance, and a commitment to inclusivity and diversity in tech development. This invites us to ensure that our technological progress remains in harmony with our collective values.

AI to Augment Humanity, Not Vice Versa

Ginni Rometty, Former Chairman and CEO of IBM and Co-Chair at OneTen in her article defines key principles of AI ethics for businesses to follow. She emphasizes that the role of technology should be to augment humanity, enhancing and improving our collective experience. This perspective urges businesses to develop and apply AI in ways that positively impact people, steering clear of merely profit-driven motives. Rometty’s emphasis on the moral imperative of technology stewardship highlights businesses’ need to prevent societal harms that unchecked AI can bring, such as spreading misinformation, exacerbating socioeconomic divides, or jeopardizing privacy and security.

Trust and Transparency in the Age of AI is a Must

Rometty also sheds light on the importance of building trust and ensuring transparency in the age of AI. She advocates for an explicit declaration of principles surrounding the use of AI, promoting the idea that data and insights generated through AI should rightfully belong to their creators. This approach not only protects consumer data but also fosters a sense of trust between businesses and their customers.

DEI is More Than Just a Corporate Responsibility

Furthermore, Rometty’s stance on championing diversity and inclusion goes beyond mere corporate responsibility. She argues that diverse thoughts and experiences in the tech creation process are vital for mitigating inherent biases in AI systems, thereby producing more equitable and effective technology solutions. This approach, coupled with a focus on preparing society for the digital era through skills-based hiring and education, represents a holistic view of how businesses can ethically harness the power of AI.

AI Governance Framework is Here to Use

At the same time, Beth Stackpole’s article highlights the necessity of a robust AI governance framework. As AI technology increasingly permeates various sectors, its potential risks, such as bias and safety concerns, have become more evident. Stackpole highlights the insights of Dominique Shelton Leipzig, a prominent data innovation figure who stresses the importance of proactive AI governance. Leipzig’s approach, derived from early drafts of global legislation, advocates for a “red light, yellow light, green light” system to categorize AI use cases by their risk levels. This framework aids companies in streamlining decision-making processes and ensuring responsible AI deployment.

The “red light” category encompasses AI applications that should be strictly prohibited due to their high-risk nature, such as surveillance that infringes on democratic values or public space monitoring. Conversely, “green light” scenarios represent low-risk applications like chatbots or customer service, where AI has a longstanding record of safe use. The most crucial category, “yellow light,” includes high-risk applications such as AI in HR, financial services, or healthcare.


The journey to harnessing AI’s power while upholding our values is an exhilarating challenge. Ginni Rometty’s principles urge us to use AI as a force for good, emphasizing trust, transparency, and data ownership. Diversity in tech creation sparks innovation and combats biases. Meanwhile, Beth Stackpole’s insights on AI governance provide us with a roadmap for responsible technology deployment. As startups, corporations, regulators, and advocates navigate AI’s immense potential — both to empower and endanger humanity — a balanced approach is imperative. Reasonable oversight and regulation can steer innovation toward ethical applications without stifling progress. Policymakers should aim to foster a level playing field where visionary startups have room to pioneer responsibly while protecting individuals from potential abuse, especially from large tech monopolies. With care, AI can be developed to promote broad social benefits, reflecting our shared values. But this requires an intricate balance — one that champions humanity along with advancement.