Zhuping Liu
Ph.D. Student at McCombs School of Business
Assistant Professor at Zicklin School of Business
Schools
- McCombs School of Business
- Zicklin School of Business
Links
Biography
McCombs School of Business
Biography
Zhuping is a doctoral student in Marketing at McCombs School of Business, the University of Texas at Austin. Prior to joining McCombs, he was studying operations management and statistics at The University of Connecticut. He has received a Master degree in Management Science and Engineering and a Master degree in Statistics from Beijing University of Aeronautics and Astronautics and the University of Connecticut, respectively. Generally, he is interested in modeling consumer behavior using Bayesian statistics, structural models and game theory. Specifically, he wants to examine how firms can utilize social media and mobile technologies to engage consumers and increase sales.
Zicklin School of Business
Zhuping is an assistant professor of marketing analytics at Zicklin School of Business, Baruch College, City University of New York. He has a Ph.D. in Marketing from McCombs School of Business, University of Texas at Austin. He is interested in studying marketing issues that are academically strong and practically relevant. He enjoys working with companies to tackle challenging marketing problems.
Zhuping has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel computing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.
Academic Degrees
MS, University of Connecticut, Statistics, 2012
MS, University of Texas at Austin, Marketing, 2014
PhD, University of Texas at Austin, Marketing, 2017
Areas of Expertise
Bayesian Statistics, Econometrics, Field Experiments, Machine Learning and Game Theory
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