Zhiyong Chen
Associate Professor in the Department of Marketing at Renmin Business School
Schools
- Renmin Business School
Links
Biography
Renmin Business School
Education
- 2010-2015 Ph.D., Marketing, Renmin Business School, Renmin University of China
- 1988-1990 Master, Business Enterprise Management, Department of Trade Economics, Renmin University of China
- 1984-1988 Bachelor, Commodity Science, Department of Trade Economics, Renmin University of China
Working Experiences
- 2006-2017 Renmin Business School, Renmin University of China
- 1990-2006 Department of Commodity Science, Renmin University of China
Teaching Philosophy:
Integrate theory with practice.
Research Interests
- New Product Development
- Network Marketing
Courses
- New Product Development
- Marketing Simulation
- Principles of Marketing
Publications
Selected Academic Articles:
- Virtual Results - An Important Node of Online Customization Perceived Value Research, Business and Globalization, December 2015;
- Research on Online Customization Classification from the Perspective of Cost Performance - Based on the Influence Mechanism of Perceived Value, Business and Globalization, January 2016.
Selected Monographs:
- Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014.
Book
- Hong Zhu, Zhiyong Chen, New Product Development, China Renmin University Press, 2014;
- H E-commerce Program Demonstration, Case Center of Renmin Business School, Renmin University of China.
Services & Awards
- 2013 Responsible for case proposition of the Qualification Examination of Logistics Specialist (Chinese and English), National Education Examinations Authority.
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