Zelin Zhang

Education

• 2006-2012 Ph.D. in Marketing, University of Kansas
• 2004-2006 Master in Physics, University, University of Kansas
• 1998-2002 Bachelor in Physics, Nankai University, China

Working Experiences

• 2012- Present Associate Professor of Marketing, Renmin University of China
• 2012-2016 Lecturer of Marketing, Renmin University of China

Research Interests

Pricing, Services Marketing, Marketing-Finance Interface

Courses

Marketing Research, Seminar in Marketing Models, Primary Literature of Marketing Research, Introduction to Marketing

Publications

Papers

Selected Academic Articles:

1. Zhang, Zelin, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier, “Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach” Management Science (2022): forthcoming
2. Zhang, Zelin, Ernan Haruvy and Peter T.L. Popkowski Leszczyc, “On the reference price effect of reserve and BIN prices” Journal of Retailing (2021): in press
3. Zhang, Zelin, et al. "Partial Refunds as a Strategic Price Commitment Device in Advance Selling in a Service Industry" European Journal of Operational Research 291.3 (2021): 1062-1074.
4. Zhang, Zelin, et al. "The influence of coupon duration on consumers’ redemption behavior and brand profitability." European Journal of Operational Research 281.1 (2020): 114-128.
5. Han, Jidong, Peter TL Popkowski Leszczyc, and Zelin Zhang*. "Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions." Journal of Interactive Marketing 54 (2021): 86-102
6. Zhang, Zelin, et al. "A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle." Decision Sciences 50.5 (2019): 1060-1092.
7. Zhang, Zelin, Kissan Joseph, and Ramanathan Subramaniam. "Probabilistic selling in quality-differentiated markets." Management Science 61.8 (2014): 1959-1977.
8. Qu, Riliang, and Zelin Zhang. "Market orientation and business performance in MNC foreign subsidiaries—Moderating effects of integration and responsiveness." Journal of Business Research 68.5 (2015): 919-924.
9. Dong，Xiao Dan, Zelin Zhang, Hinsch C A, et al. "Reconceptualizing the elements of market orientation: A process-based view. " Industrial Marketing Management, 2016, 56: 130-142
10. Zhang, Zelin, et al. "The Dynamics of Online Purchase Visits: Inertia or Switching?" Frontiers of Business Research in China 10.1 (2016): 1
11. Joseph, Kissan, Jide Wintoki and Zelin Zhang, Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting, 27.4 (2011), 1116-1127
12. Zhang, Yihao, Yuan Li, Zhongfeng Su & Zelin Zhang. Can Internet Search Predict the Stock Market?. Journal of Financial Research, 2 (2014), 193-206.
13. Wu, Jianghua, & Zelin Zhang. Opaque Selling Strategy with Randomized Pricing. Operations Research and Management Science. 25.5 (2016): 241-248. Selected

Research Grants:

• “Refunds in Advance Selling of Services As A Price-Discrimination Mechanism and The Impact of The Price Commitment”, The National Natural Science Foundation of China
• “The Dynamics of Sales Promotion: Theory and Practice”, The National Natural Science Foundation of China

Selected Presentations at Academic Meetings:

• “Design and Pricing of Probabilistic Quality,” 19th Annual Mittelstaedt Marketing Doctora

Services & Awards

Key community services

• Council Member of China Marketing Association of University Board Member of Journal of Marketing Science of China (JMS)

Honors and Awards

• 2007-2008 Elected Vice President, Association of Business Doctoral Students University of Kansas
• 2007 KU School of Business positive code of conduct award (R.E.S.P.E.C.T)