Rotterdam School of Management


The Purpose of Education on the Social Side of Business | Ying Zhang | TEDxAmsterdamWomen


Rotterdam School of Management
Associate Professor of Entrepreneurship and Innovation, Chinese Economy and Business

Dr. ir. Ying Zhang a cross-disciplinary background including industrial engineering, economics, and management. she actively contributes as a scholar, educator, advisor, writer, TEDxSpeaker, business developer, and a social entrepreneur. At RSM, she is an Associate Dean for China Business & Relations, a tenured Professor of Entrepreneurship and Innovation; the Founder and the Head of Erasmus-Huawei Collaboration Program; In addition, she is founder of NewSilkRoad Group, Erasmus China Business Center, an Academic Advisory Board Member of Amsterdam School of International Business; an Academic Supervisor for China’s Poverty Alleviation via Education Project (NGO); and a Senior Academic Advisor for the Steering Group of Dutch National Framework of the BBA Program International Business. She has been a Visiting Professor and a Research Fellow at Harvard University (Harvard Business School, Harvard Law School), Cornell University, as well an Honorary Professor at Beijing Jiaotong University and guest professor at Shanghai University of Finance and Economics. In 2015, Professor Zhang is recognized as “Top 40 Business School Professor Under 40” worldwide; A NativeSociety Featured Business School Professors in the USA, an Elite Professional Woman by National Association of Professional Women (in the USA). She is also an active contributor to China’s Belt-Road-Initiative Projects in Europe, and a Project Leader (Erasmus side) of one of China’s the biggest National Key Research on international inland transportation under China’s Belt-Road-Initiative Plan and China’s Strategic International Science and Technology Innovation Cooperation.

Professor Zhang promotes the relevance of academic research and argues for the necessity of cross-sector collaboration between business, education, research, and social-economic circumstance. She advocates the value of social innovation as well as the effort to build a sustainable community. Her opinions and studies have been widely quoted by the global leading media and managerial journals such as Bloomberg, Financial Times, ChinaDaily, China Economics Net, Washington Post, China Policy Review (Formerly China Economic Report), Caixin, EuroBiz, China Radio International, RushHour(AM1300), EUReporter, People''s Daily, EFMD GlobalFocus, Wirtschafts Woche, CKGSB Knowledge, Managerial Insight, SAGE Knowledge, Harvard Business Review, and Harvard Economics Review etc. She applies phenomena-driven analytical teaching methodology with the support of her MBA teaching cases from HBS, RSM, and IVEY. Her speeches are among with governments, NGOs, Corporates at educational, industrial, and political forums such as with Academic of Management Association, Management and Organization Review, EFMD- AACSB-Associated Deans Meetings, European Union Think-Tanks, Horasis Conferences, World Economic Forum, CCTV, as well as TED Talk

On research, Professor Zhang supervises cross-disciplinary studies at graduate, executive, and Ph.D. level. Her research and derived social impact are at both macro and micro levels, from both an academic and practice angle, varying from social-economic transition and entrepreneurship development, Inequality-based society towards equality-based sharing value society and future of jobs, to corporate entrepreneurship, globalization-localization paradox, The Belt & Road Initiative, sharing value, FinTech (to TechFin), to entrepreneurship wellness, happiness, and business education.

Professor Zhang cherishes the Tradition of Chinese Philosophy and Yoga Sutra. She is also the co-founder of ZPA Mindbody institution in Boston, dedicating to Yoga and Tai Chi, studying and offering Mind-Body Wellbeing practice and knowledge.

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