Ying Lei

Ying Lei is an Assistant Professor of Marketing at Guanghua School of Management, Peking University. She received her Ph.D. in Economics from the Department of Economics at Boston University. Her primary research fields include platform economics, market design, information economics, advertising and pricing strategies, using theoretical modeling and empirical analysis methods. She has been teaching Marketing Management, Pricing Management, Data Analysis, and Theoretical Modeling for MBA, PhD and undergraduate students. She has worked with several leading platform companies in China and conducted research projects on sharing economy and platform design.

Current research interests involve platform design, social networks, information design and sharing economy.

Research Areas

• Competition Strategy
• Platform Economics
• Market Design
• Information Economics