Xu Zheng

Qualifications

• PhD - Marketing (University of Wisconsin-Madison)
• MPhil - Marketing (City University of Hong Kong)
• BSc - Economics (Nankai University)

Biography

Dr. Xu (Vivian) Zheng's current research focuses on two substantive areas, including management of conflicts and non-cooperative incidents in marketing channel relationships (e.g., franchising) and the role of institutional environment in informing firms' choice of governance mechanism.

Awards

Student Learning and Development Excellence Award City University of Hong Kong(Marketing)

Research Grants

PI: "Beyong Locations: The Contingent Effects of Governance Mechanisms in Clustering of Franchised Outlets", General Research Grant - Research Grant Council, Hong Kong, Amount: 300,996 (2021-2023), Zheng, Xu (Vivian) and Yajing Fan

PI: "When It Is Good to Be Vague: The Strategic Use of Contract Ambiguity in Franchise Relationship Management", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2018-2020), Zheng, Xu (Vivian)

PI: "Unnatural Relationship Dissolution in Franchising: A Dual-Agency Perspective", General Research Grant - Research Grants Council, Hong Kong, Amount: HKD 501,250 (2015-2017), Xu Zheng, Jeff Jianfeng Wang, Marko Grunhagen

PI: "Marketing Assets, Marketing Actions, and Firms' Response Strategies to Exogenous Shocks", Early Career Scheme - Research Grants Council, Amount: HKD321,696 (2013-2015), Zheng, Xu

Publications

Journal Publications and Reviews

Feng, Chao; Zheng, Xu; Zhuang, Guijun; Li, Ruqi / Revisiting exercise of power strategies from the perspective of information processing. November 2020; In: Industrial Marketing Management. Vol. 91, pp. 41-54

Zheng, Xu Vivian; Griffith, David A.; Ge, Ling; Benoliel, Uri / Effects of Contract Ambiguity in Interorganizational Governance. July 2020; In: Journal of Marketing. Vol. 84, No. 4, pp. 147-167

Wang, Jeff Jianfeng; Grünhagen, Marko; Ji, Li (Jenny); Zheng, Xu (Vivian) / Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising. April 2020; In: Journal of Retailing.

Zheng, Xu (Vivian); Li, Xiaoling; Ren, Xingyao; Yang, Zhilin / Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection. March 2020; In: Journal of the Academy of Marketing Science. Vol. 48, No. 2, pp. 331-349

Shen, Lu; Su, Chenting; Zheng, Xu (Vivian); Zhuang, Guijun / Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle. January 2020; In: Industrial Marketing Management. Vol. 84, pp. 183-193

Zheng, Xu Vivian; JI, Li Jenny ; Su, Chenting / Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms. December 2019; In: Journal of Retailing.

Zhang, Chun; Zheng, Xu(Vivian); Li, Juan Julie / Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism. October 2019; In: Industrial Marketing Management. Vol. 82, pp. 38-51

Shen, Lu; Su, Chenting; Zheng, Xu; Zhuang, Guijun / Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships. February 2019; In: Journal of Business Research. Vol. 95, pp. 103-115

Benoliel, Uri; Zheng, Xu(Vivian) / ARE DISCLOSURES READABLE?: AN EMPIRICAL TEST. 2018; In: Alabama Law Review. Vol. 70, No. 1, pp. 237-257

Li, Miao; Zheng, Xu; Zhuang, Guijun / Information technology-enabled interactions, mutual monitoring, and supplier-buyer cooperation: A network perspective. September 2017; In: Journal of Business Research. Vol. 78, pp. 268-276

Grünhagen, Marko; Zheng, Xu (Vivian); Wang, Jeff Jianfeng / When the Music Stops Playing: Post-litigation Relationship Dissolution in Franchising. June 2017; In: Journal of Retailing. Vol. 93, No. 2, pp. 138-153

Shou, Zhigang; Zheng, Xu (Vivian); Zhu, Wenting / Contract ineffectiveness in emerging markets: An institutional theory perspective. September 2016; In: Journal of Operations Management. Vol. 46, pp. 38-54

Li, Xiaoling; Ren, Xingyao; ZHENG, Xu / Management of competition among sellers and its performance implications for business-to-business electronic platforms: Dynamic analysis by VAR model. 2015; In: Nankai Business Review International. Vol. 6, No. 2, pp. 199 - 222

ANTIA, Kersi D.; ZHENG, Xu(VIVIAN); FRAZIER, Gary L. / Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation. October 2013; In: Journal of Marketing Research. Vol. 50, No. 5, pp. 577-589

Conference Papers

Zhang, Chun; Zheng, Xu; Li, Julie Juan / Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. February 2019; 2019 American Marketing Association Winter Academic Conference, 22/02/2019 - 24/02/2019, Austin, United States.

Zheng, Xu(Vivian); Rindfleisch, Aric; Griffith, David A.; Antia, Kersi D. / The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry. February 2019; 2019 American Marketing Association Winter Academic Conference, 22/02/2019 - 24/02/2019, Austin, United States.

Research Areas

• Interorganizational relationship governance (e.g., franchising)
• GIS-informed location choices and their impacts on firms’ financial performance and survival
• Conflict management