Wynand Bodewes

Associate Professor of Entrepreneurship at Maastricht School of Management

Academic Director B.Sc. Entrepreneurship & Business Innovation / Senior Lecturer in Entrepreneurship at Tilburg University

Biography

Maastricht School of Management

Wynand Bodewes (1966) is an Associate Professor of Entrepreneurship at Maastricht School of Management where he teaches several Entrepreneurship courses in the Master in Management, MSc in Management and Engineering, MBA and Executive MBA programs, both in Maastricht and abroad. He is also the Academic Coordinator of MSM’s growing portfolio of Executive Education programs. He holds an MSc in Business Administration from the School of Management and Organization at the University of Groningen (1993) and a PhD in General Management from the Rotterdam School of Management at Erasmus University (2000). Although initially destined to become a Chemical Engineer Wynand later switched to Business Administration. Before pursuing his PhD in General Management at the Rotterdam School of Management (RSM), Erasmus University, he was briefly affiliated with Maastricht University to work on his master thesis.

Dr. Bodewes co-authored several papers and books, and he regularly acts as an ad-hoc reviewer for the Academy of Management Journal, Organization Science, Long Range Planning and other scholarly journals. He was one of the founding fathers and the initial academic director of the degree program that later evolved into the current Entrepreneurship MSc program at RSM. In 2009 Wynand returned to Maastricht University to help build and deliver an outstanding portfolio of entrepreneurship courses to students in many of the university’s degree programs. During his tenure with Maastricht University Wynand also taught at the KU Leuven as a Visiting professor of Entrepreneurship. At the KU Leuven he was instrumental to the introduction of a MSc track in (Technology) Entrepreneurship.

In November 2016 Wynand joined Maastricht School of Management to help expand its portfolio of Entrepreneurship courses and programs. At MSM Wynand hopes to create new teaching cases, expand MSM’s European engagement in short Executive programs, and he looks forward to co-create new and relevant scholarly insights with DBA candidates at MSM. Wynand is keen on collaborating with ambitious entrepreneurs. For him, smallness is only but a temporary characteristic of true entrepreneurship. Wynand is married, a proud father of two, and a true gadgets afficianado.

Academic interests:

  • Scalability and Growth
  • Business modeling
  • Opportunity discovery and development

Tilburg University

I am a Senior lecturer of Entrepreneurship and teach introductory and advanced courses on Entrepreneurship. I am also the Academic Director of the Bachelor program Entrepreneurship & Business Innovation at Tilburg University. I have taught entrepreneurship across the globe and at all levels. I enjoy co-teaching with entrepreneurs and investors. Students describe me as passionate and demanding. University education can be transformational and really impact future careers. I started to import and retail Italian design furniture to show to my students that entrepreneurship can be enacted in a way that entails low risk, requires marginal commitment, while providing a return that most undergraduate students would regard as substantial.

Expertise

I started my academic career at the Rotterdam School of Management where I obtained my Doctorate and subsequently started to teach strategic management and later switched to teaching (for) entrepreneurship. At RSM I co-founded the School's centre for entrepreneurship and was the academic director of the Netherlands' first 60 ECTS Master program focussed on high-impact entrepreneurship. After Rotterdam, I joined Maastricht University to help introduce, coordinate and teach entrepreneurship courses at all levels in most of that university's faculties/schools and in many the university's degree programs. At the time I also taught at the KU Leuven (Belgium). I then moved to the Maastricht School of Management where I predominantly taught entrepreneurship courses to MBA students in the Netherlands and in Kuwait, Azerbaijan, Kazachstan, Peru, Suriname, China, Mongolia, Egypt, Hungary, and Vietnam. I enjoy educating future entrepreneurs and business innovators also

Courses

  • Finance for Entrepreneurship and Business Innovation
  • Skills Lab 1
  • Entrepreneurship in Action 4: Developing a Business Plan
  • Creative Problem Solving
  • Skills Lab 2
  • PASS-TiSEM for E&BI
  • New Venture Creation and Growth
  • New Venture Creation and Growth (advanced)

Collaboration

I occasionally coach young and seasoned entrepreneurs, and speak regularly about innovative entrepreneurship and entrepreneurial innovation at seminars and workshops (e.g. for DSM Dyneema, ABN AMRO, Province of Limburg, Deloitte, ING, Athlon Carlease, Rotary International, Port of Rotterdam, RET, INNOTEK, Gemeente Maastricht, MetaalUnie, and Emergis). I acted as an academic advisor to PeakValue, a Rotterdam based venture growth catalyst. Wynand has a broad experience in moderating talks for audiences up to 1300 people. I have also participated in broadcasts of Business News Radio. For me, such engagements are an essential part of my professional life. Feel free to reach out to me to discuss possible collaborations.

Highlights

  • Best Reviewer Award from the Entrepreneurship division of the Academy of Management (2018).
  • Received a grant from EIT Health for co-development for a MOOC on big data based entrepreneurial opportunities inhealthcare (2016).
  • Received a grant from EIT Health for introduction of a Venture Lab course at Maastricht University (2016).
  • SENZ Umbrellas case was selected by the 2011 EFMD Case Competition as the best teaching case on Entrepreneurship (2011).
  • Received a grant from the EU for the development of teaching cases (2010).
  • Received a grant from the Dutch Government for course development related to Entrepreneurship Education at the Rotterdam School of Management, Erasmus University and coordinated the project (2001)
  • Supervised the MScBA Thesis of Shyam Marhe who won the VSB Strategy Award for the best Dutch master thesis in strategy (2000).
  • Outstanding Reviewer Awards from the Management Education and Development division of the Academy ofManagement (2000 & 1998)
  • Finalist in the INFORMS College on Organizations Best Dissertation Proposal Competition (1994)

Recent publications

  • Ready To Tack? The Case Of Jurofoon
  • Poppe, G., & Bodewes, W. E. J. (2011). Ready To Tack? The Case Of Jurofoon. European Case Clearing House.
  • Senz Umbrellas: Taking The World By Storm
  • Smits, A., & Bodewes, W. E. J. (2011). Senz Umbrellas: Taking The World By Storm. European Case Clearing House.
  • 1uptoys: Breaking Into The Global Toy Industry
  • Smits, A., & Bodewes, W. E. J. (2011). 1uptoys: Breaking Into The Global Toy Industry. European Case Clearing House.
  • De Innovatieve Ondernemer
  • de Jong, J., Bodewes, W. E. J., & Braaksma, R. (2009). De Innovatieve Ondernemer. EIM.
  • Explaning Entrepreneurial Intentions by Means of the Theory of Planne…
  • van Gelderen, M., Brand, M., van Praag, M., Bodewes, W., Poutsma, E., & van Gils, A. (2008). Explaning Entrepreneurial Intentions by Means of the Theory of Planned Behavior. Career Development International, 13(6), 538-559.

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