Wojtek Kulczycki

Wojtek Kulczycki studied Business Administration (Diploma) at the University of Mannheim. He majored in Sport Management; the major was offered by Ruprecht-Karls-University Heidelberg. After graduation Wojtek Kulczycki worked for Allianz SE and FIS Information Systems and Consulting GmbH. Since the beginning of 2013 he was PhD student at the Chair of Sport and Health Management at TUM. Wojtek Kulczycki is active alpine skier, team handball player, and scuba diver. In 2014, he was visiting researcher at Universidade Federal do Rio de Janeiro and in 2015 he was visiting researcher at University of California Berkeley. In 2015, he was ranked second for the New Researcher Award of the European Association for Sport Management. At the European Academy of Management Conference, he won the Best Paper Award in the Sport Management track (Paris, 2016). In July 2016 Wojtek Kulczycki completed successfully his dissertation entitled " The effects of sport organizations’ communication of Corporate Social Responsibility on consumers".

Research interests

Wojtek’s research activities focus on the significance of Corporate Social Responsibility aspects of sport clubs, sport associations, and companies from the sport industry, and their effect on stakeholders. Further research interests include current issues in the field of sponsorship-linked marketing, as well as internationalization strategies of sport clubs and sport associations.

Publications

• Kulczycki, Wojciech, Benjamin Pfister, and Joerg Koenigstorfer (2020): Adverse Effects when Partnering for Corporate Social Responsibility in the Context of FIFA World Cup Sponsorship, in: Journal of Global Sport Management, Vol. 5, No. 4, 367-386.
• Kulczycki, Wojciech, Santosh Mikas, and Joerg Koenigstorfer (2017): Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers, in: Sport, Business and Management: An International Journal, Vol. 7, No. 5, 497-515.
• Kulczycki, Wojciech and Joerg Koenigstorfer (2016): Why Sponsors Should Worry about Corruption as a Mega Sport Event Syndrome, in: European Sport Management Quarterly, Vol. 16, No. 5, 545-574.
• Kulczycki, Wojciech and Joerg Koenigstorfer (2016): Doing Good in the Right Place: City Residents’ Evaluations of Professional Football Teams’ Local (vs. Distant) Corporate Social Responsibility Activities, in: European Sport Management Quarterly, Vol. 16, No. 4, 502-524.

Publications in conference proceedings

• Kulczycki, Wojtek, Benjamin Pfister, and Joerg Koenigstorfer (2016): Partnering for Corporate Social Responsibility in the Context of Mega-Sport Event Sponsorship, in: Proceedings of the 24th European Association for Sport Management Conference, Warsaw 2016.
• Kulczycki, Wojtek, Santosh Mikas, and Joerg Koenigstorfer (2016): Where to Engage in CSR? The Influence of Social Cause Proximity on Attitude towards Small-Sized (vs. Large-Sized) Sporting Goods Retailers, in: Proceedings of the 16th European Academy of Management Conference, Paris 2016.
• Kulczycki, Wojtek and Joerg Koenigstorfer (2015): Why Sponsors Should Worry about Corruption as a Mega Sport Event Syndrome, in: Proceedings of the 23rd European Association for Sport Management Conference, Dublin 2015.
• Kulczycki, Wojtek and Joerg Koenigstorfer (2014): Doing Good at the Right Place: The Geographical Focus of Sports Clubs' CSR Activities, in: Proceedings of the 22nd European Association for Sport Management Conference, Coventry 2014.