William Pearce
Lecturer at Haas School of Business
Biography
Haas School of Business
Education
MBA, Cornell University
BA, Syracuse University
Positions Held
At Haas since 2011
2011 – present, Lecturer, Haas School of Business
2008 – 2011, SVP & Chief Marketing Officer, Del Monte
2007 – 2008, President and CEO, Foresight Medical Technology
2004 – 2007, Chief Marketing Officer, Taco Bell
2003 – 2004, Vice President of Marketing, Campbells Soup Company
1992 – 2003, Marketing Director, Procter & Gamble
External Service and Assignments
2011–Present, Executive Chairman, RichRelevance
2009 – present, Board Member American Heart Association
Board member and advisior several tech firms
Current Research and Interests
- Innovation - Marketing Strategy - Business Turnarounds - Digital Marketing
Teaching
- Brand Manager Boot Camp MBA267 - Design and Marketing of New Products, EWMBA267
Honors and Awards
- Haas “Double Club Six”, Fall 2015
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