Willemijn Dolen

Professor of Marketing at University of Amsterdam Business School at University of Amsterdam

Schools

  • University of Amsterdam

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Biography

University of Amsterdam

Positions * Professor of Marketing * Director Corporate Relations Faculty of Economics and Business * Member supervisory board Amsterdam&Partners (www.Iamsterdam.com) * Member supervisory board AFM * Board Grachtenfestival Research programme * Marketing

Research interests * Social media, Corporate social responsibility & marketing, Social services to children Dissertation title * Close Encounters of Various Kinds: Empirical Studies of Customer-Firm Interactions. Maastricht University.

International ties * Joint research project with Professor Charles Weinberg, Sauder School of Business, The University of British Columbia, Vancouver.

  • 2001-2002 Visiting scholar, Haas School of Business, University of California, Berkeley. 2003, Visiting researcher at New York University.

Teaching activities Current year * Master Course Social Media Marketing

Previous years * Master Course Online Marketing * Master Course Consumer Behavior * Master Course Theories of Marketing

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