Wesley Wu-Yi Koo

Wesley W. Koo is an Assistant Professor of Strategy at INSEAD. In his research, Wesley examines how digitization affects business strategy and entrepreneurship. He is particularly interested in the "offline interface" - how a business's offline environment shapes its online strategy and performance. For instance, he looks at how rural entrepreneurs' local information environment affects their ability to navigate algorithmic changes on digital platforms.

During his Ph.D. at Stanford, Wesley's research was supported by the Stanford Technology Ventures Program, Stanford SEED, Accel Partners, Strategic Management Society, and Alibaba Group. Prior to Stanford, Wesley was a tech entrepreneur and received degrees in Environmental Engineering and Finance from MIT.

Companies

• Assistant Professor INSEAD (2018)
• PhD Candidate Stanford University (2012 — 2018)
• Researcher Stanford University (2012 — 2018)
• Founding Advisor Wynd Technologies, Inc. (2015 — 2017)

Education

• Doctor of Philosophy (PhD) Stanford University (2012 — 2018)
• MS Stanford University (2011 — 2012)
• S.B. Massachusetts Institute of Technology (2005 — 2009)
• S.B. MIT Sloan School of Management (2005 — 2009)