Wayne Taylor

Assistant Professor at Cox School of Business

Schools

  • Cox School of Business

Expertise

Links

Biography

Cox School of Business

Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases. He teaches the Managerial Statistics course for the MS in Management program.

Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.
## Research

  • Customer loyalty programs
  • Bayesian methods for marketing
  • Customer analytics

Education

  • B.S. Cornell University (2005 — 2009)

Companies

  • Assistant Professor Southern Methodist University (2017)
  • PhD Student UCLA Anderson School of Management (2012 — 2017)
  • Senior Manager of Casino Marketing Analytics Las Vegas Sands Corporation (2009 — 2012)

Skills

  • Hospitality Industry
  • Hospitality
  • Leadership

Other

Data Analysis, Marketing, Analytics, Management, Revenue Forecasting

Read about executive education

Other experts

Allègre Hadida

Research interests Strategy and decision-making in volatile environments, with a particular interest in creative, arts and media organisations and industries. Temporary and project-based organisations; integration of new technologies, including digital content production and broadcast, in traditi...

Gareth Lloyd Jones

Visiting Professor and Executive in Residence-Executive Education, IE Business School. Gareth’s career has spanned both the academic and business worlds. He began as a University academic in Economic and Social Studies at the University of East Anglia before moving to the London Business School, ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.