Vivek Astvansh

Biography

Phenomena

Negative (adversity): product quality failure (product recall), bankruptcy, data breach, consumer complaint, environmental footprint, geopolitical risk, political risk

Positive (steady state): new product, new package, news, user-generated social media content, trade credit, gender and cultural diversity on corporate boards, sustainability, advertising, R&D, chatbot, AI, machine learning

Theoretical

Organizational theories: Failure, knowledge, and learning; signaling; interfirm relationships; media and regulatory scrutiny; impression management; hypocrisy; corporate political action; strategic emphasis

Psychological theories: Brand personality (warmth, competence, sincerity); brand equity; compliance; hobbies

Primary Methodology

• Reduced-form micro-econometrics, machine learning, text mining

Secondary Methodology

• Experiments, surveys, interviews

Linguistics

• Active/passive voice, affect (valence, arousal, dominance), linguistic/structural complexity

Empirical

• Automobile, medical device, consumer finance, manufacturing

Areas of Expertise

• Product recall, Innovation, Customer Complaints, Customer Experience, Chatbot, Digital Marketing, Social Media, Data Breach, Firm Bankruptcy, Geopolitical Risk, Political Risk, Artificial Intelligence, Machine Learning, Labor Unionization, Terrorist Attack

Academic Degrees

• Ph.D. in Business, Ivey Business School, U of Western Ontario, Canada, 2014-2018
• M.S. in Business, Wisconsin School of Business, U of Wisconsin-Madison, 2012-2014
• MBA, Indian Institute of Management-Lucknow, India, 2009-2012
• Bachelor of Technology (Computer Engg.), Aligarh Muslim U, India, 1996-2000

Professional Experience

• Assistant Professor of Marketing, Kelley School of Business, Indiana University Bloomington, Bloomington, 2018-present
• Adjunct Research Professor, Ivey International Centre for Health Innovation, Ivey Business School, University of Western Ontario, Canada, 2018-present
• Visiting Scholar, Fuqua School of Business, Duke University, January 2018-March 2018