Niket Jindal

Areas of Expertise

Marketing Strategy, Marketing-Finance, B2B Marketing, Advertising, R&D, Bankruptcy

Academic Degrees

• PhD, The University of Texas at Austin
• MBA, Northwestern University
• MSEE, Columbia University
• BSEE, University of Illinois at Urbana-Champaign

Professional Experience

• Indiana University, 2015-present
• Freescale Semiconductor, 2004-09
• Motorola, 1996-2004
• Digital Equipment Corporation, 1994-95
• Philips Petroleum, 1992

Awards, Honors & Certificates

• 3M Non-Tenured Faculty Award, 2017
• Kelley School of Business Trustee Teaching Award Nominee, Indiana University, 2016
• Mathew Joseph Emerging Scholar Award, American Marketing Association, 2015
• Alden G. Clayton Doctoral Dissertation Proposal Award Honorable Mention, Marketing Science Institute, 2013
• Doctoral Dissertation Award Finalist, Institute for the Study of Business Markets, 2012
• William W. and Ruth F. Cooper Fellowship, The University of Texas at Austin
• Dean’s Fellowship, McCombs School of Business, The University of Texas at Austin
• Graduate School Continuing Fellowship, The University of Texas at Austin
• Graduate School Recruitment Fellowship, The University of Texas at Austin
• Bonham Fund Scholarship, The University of Texas at Austin
• Marrow Scholarship, The University of Texas at Austin
• Edmund J. James Scholar, University of Illinois at Urbana-Champaign
• Tau Beta Pi Engineering Honor Society, University of Illinois at Urbana-Champaign
• Eta Kappa Nu Electrical Engineering Honor Society, University of Illinois at Urbana-Champaign

Selected Publications

• McAlister, Leigh, Raji Srinivasan, Niket Jindal, and Albert A. Cannella (2016), "Advertising Effectiveness: The Moderating Effect of Firm Strategy," Journal of Marketing Research, 53(2): 207-224.
• Jindal, Niket and Leigh McAlister (2015), "The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk," Marketing Science, Vol. 34, No. 4, pp. 555-572.