Vincent Zhang

Vincent Peng Zhang joined the University of Hong Kong in 2021 after receiving his Ph.D. in Business Administration from the University of Georgia.

Dr. Zhang’s research interests include digital advertising, omnichannel marketing, and new product development/innovation, where he applies various econometrical and machine learning techniques to empirically explore the link between managers’ strategic interventions and the focal firm’s business performance.

Prior to his doctoral study, Dr. Zhang had been working in the advertising industry in both the U.S. and China for almost 10 years in the function of data analytics.

Research Interest

• Digital Advertising,
• Omni-channel Marketing,
• Organizational Innovation Strategy

Academic & Professional Qualification

• Ph.D., University of Georgia
• M.A., University of Georgia
• B.A., Tianjin Normal University

Awards and Honours

• Winner of PDMA Dissertation Proposal Competition: 2019
• ‘Best Paper in the Track’ AMA Winter Conference: 2019
• Winner of Bearden Research Award (Southeast Marketing Symposium): 2019