Vikas Mittal
Adjunct Professor of Family and Community Medicine at Baylor College of Medicine/J. Hugh Liedtke Professor of Management (Marketing) at Jones Graduate School of Business
Schools
- Jones Graduate School of Business
Expertise
Links
Biography
Jones Graduate School of Business
Dr. Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor''s in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.
In addition to publications in leading marketing journals, Dr. Mittal has published extensively on decision making in journals such as Organization Studies, Organization Science, Journal of Applied Psychology, Journal of Psychiatry, Organization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals.
In 2014 his article was included in the top-50 articles for highest impact on marketing academics and practice. In 2013 his paper was one of the top three papers in the special issue on consumer identities for the International Journal of Research in Marketing. In 2006, Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2009 he was ranked as the 5th most prolific author published in the top marketing journals. He also received the 2001 FedEx Excellence in Service Research award, as well as numerous other awards.
His courses are highly sought after in the MBA as well as the executive education program. He won the excellence in teaching award at the Katz Graduate School three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil. At the Jones School he won the teaching excellence award in 2013 for his teaching in the professional MBA program.
Teaching Interests:
-Marketing research
-Customer focused strategy
-Advanced marketing research
Research Interests:
-Customer satisfaction
-Customer insights
-Customer-focused
Read about executive education
Other experts
Alexander Budzier
Alexander Budzier is the Fellow in Management Practice in the Field of Information Systems. His research focusses on the challenges of managing projects - not only in the field of IT but also in hard and soft infrastructure, energy, megaevents and organisational change. He is teaching and develo...
Spike Lee
Bio Spike W. S. Lee is an Assistant Professor of Marketing at the University of Toronto. He is interested in the embodied and metaphorical nature of human thinking, which often leads to quirky effects (e.g., physical cleansing helps people move on by "wiping the slate clean"; when people "smell s...
Antti Räisänen
CURRICULUM VITAE Antti V. Räisänen received the Doctor of Science (Tech.) degree in electrical engineering from the Helsinki University of Technology, TKK (now Aalto University), Espoo, Finland, in 1981. In 1989, he was appointed Professor Chair of Radio Engineering with TKK, after holding the s...
Looking for an expert?
Contact us and we'll find the best option for you.