Ute Rademacher

As postdoctoral business psychologist, I have conducted research in consumer behaviour for more than 20 years. On topics ranging from automobiles to zinc supplements. In markets from Copenhagen to Cape Town. Having acquired vast expertise in qualitative-psychological research at Research International (today: Kantar Group) in Germany and South Africa, I was head of Ipsos Qualitative Germany. I am proud that our tool “Concept Contest” was awarded “Tool of the Year” by the German Market and Social Research Association. It has unleashed the potential of co-creation and translated it into the customer-oriented development of verbal and product concepts at an early stage.

Education

• University of Hamburg
  Organisational Development and Change Management

• Creative Semiotics
  Creative

• Brainbirds Academy
  Design Thinking Coach, Agile Management

• Osterberg Institute
  Certified Systemic Coach, Advanced Coaching and Consulting

• Odenwaldinstitut Tromm
  Coach, Business Coaching

• University of Heidelberg
  Dr. phil, Communication Sciences

• University of Mannheim
  Dipl.Psych., Psychology

Companies

• Professor of Market, Consumer and Media Psychology University of Applied Sciences Emden/Leer (2021)
• Customer Centricity Consultant GEDANKENFABRIK (2017)
• Professor of Business Psychology & Local Programme Director International School of Management, Germany (2013)
• Business Coach COLIBRI Coaching & Consulting (2008)
• Customer Empathy Officer (CEO) Colibri Research (2007)
• Visiting Professor University of Cape Town (2018 — 2018)
• Head of Ipsos Qualitative Ipsos (2004 — 2007)
• Account Director Research International Germany (1999 — 2004)
• Account Manager Research International (2001 — 2003)