Ulf Bockenholt

John D. Gray Professor of Marketing at Kellogg School of Management


  • Kellogg School of Management




Kellogg School of Management

Ulf Böckenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management. He has published widely in marketing, psychology, economics, and statistics journals. His main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include measuring the effectiveness of visual ads, meta-analyses in behavioral research, response biases in self-reports, and the effect of trust in financial consumer decisions.

Currently, Ulf Böckenholt serves as Associate Editor of Quantitative Marketing and Economics, Psychometrika, Behaviormetrika, and the Journal of Behavioral and Educational Statistics. He is a Past Editor of Psychometrika, a Past President of the Psychometric Society, and a Fellow of the Association of Psychological Science. He received his PhD from the University of Chicago.


  • Dr. phil. habil., 1995, Psychology, University of Oldenburg
  • PhD, 1985, Research Methodology and Quantitative Psychology, University of Chicago
  • Diplom, 1982, Psychology and Computer Science, University of Oldenberg

Academic Positions

  • John D. Gray Chair in Marketing, Marketing, Kellogg School of Management, Northwestern University, 2009-present
  • Canada Research Chair of E-Marketing, Marketing, Desautels Faculty of Management, McGill University, 2002-2010
  • Professor of Consumer Behavior, Economics, University of Groningen, 2000-2002
  • Professor of Psychology, Psychology, University of Illinois, Champaign-Urbana, 1986-2000


  • APS Fellow, Association for Psychological Science
  • John D. Gray Professorship
  • Bell Chair in E-Marketing, McGill University
  • Canada Research Chair Tier 1
  • Fellow, CIRANO
  • Research Fellow, CIREQ
  • University Award for Excellence in Research and Teaching, University of Illinois at Urbana-Champaign

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