Uchenna Uzo
Lecturer of Marketing Management / Faculty Director at Lagos Business School
Schools
- Lagos Business School
Expertise
Links
Biography
Lagos Business School
Dr Uchenna Uzo joined LBS in February 2002. He received his B.Sc and M.Sc in Sociology from the University of Lagos, and his Masters of Research in Management as well as PhD in Management from the IESE Business School, Barcelona.
He is a member and reviewer of the Academy of Management and also a Research fellow of the Scandinavian Consortium for Organizational Research (SCANCOR). He is also an active member of the European Group of Organizational Studies (EGOS) and the American Marketing Association. He also served as a visiting research scholar to Stanford University, USA.
He is currently the Faculty Director at Lagos Business School and teaches courses in Marketing management, Personal selling, Sales and Channel management. His research and consulting assignments span several industries focusing mainly on retail marketing management, sales and distribution channel management.
He currently sits on the board of a retail marketing company and is the author of several business case studies and book chapters. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management. His case won the 2013 EFMD Case Writing Competition in the “African Business Cases” category. He is currently a member of the Management Board of the Lagos Business School.
Videos
Executing Winning Marketing Strategies with Uchenna Uzo
Dr Uchenna Uzo, Director Of Programmes, LBS, sharing his thoughts on ViMP 2015
LBS Conversations: Customer Engagement in a Pandemic Needs, Tools and Channels
Uchenna Uzo Assesses Trends, Opportunities In Retail Sector
2022 EFMD Middle East and Africa Conference
5 Things Businesses Can Do To Win and Keep Customers in a Recession with Uchenna Uzo
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