Tuan Phan

Dr. Tuan Q. Phan is an Associate Professor in Marketing and Innovation & Information Management at the University of Hong Kong (HKU), Director of the Representative Office of HKU in Vietnam, Associate Director of the Asia Case Research Centre, and founding and current President of Vietnam Association for Information Systems. His research interests in social networks, privacy, education, digital economies, mobility, and retailing uses large and population-size datasets to investigate consumer insights across disciplines using econometrics, social network analysis, machine learning, natural language processing, image analysis, artificial intelligence, GIS, simulations, game theory, and experimental methods. He received a doctorate from the Harvard Business School and undergraduate at the Massachusetts Institute of Technology (MIT).

Dr. Phan has published in top academic journals such as the Proceedings of the National Academy of Sciences (PNAS), Information Systems Research (ISR), Marketing Science, Journal of Marketing Research (JMR), IEEE Transactions on Engineering Management, Journal of the Association of Information Systems (JAIS) as well as leading cases through Harvard Business School Publishing (HBSP) and the Asia Case Research Center (ACRC). He has also published several book chapters, and edited a book on information systems in Vietnam. Prior to HKU, he was at the National University of Singapore (NUS) Department of Information Systems & Analytics in the School of Computing, and in the Department of Analytics & Operations at the Business School where he received tenure. Dr. Phan was the research lead at the NUS Institute of Applied Learning Sciences and Educational Technology where he lead a team to conduct research on education. He has directly advised 6 PhD students, and a committee member for 11 students. Dr. Phan is also an entrepreneur, investor, expert witness to Singapore Prime Minister Lee Hsien Loong, board member, and frequently consults industry leaders.

Teaching

• Big Data Consumer Analytics
• Technology Innovations in Retail Banking & Consumer Finance
• Marketing Analytics

Research Interest

• Social Network & Social Media
• FinTech & Retail Banking
• Education
• Retailing and E-commerce
• Mobility
• Computational Social Science

Education

• Doctor of Business Administration (PhD) Harvard Business School
• Bachelor of Science (B.S.) Massachusetts Institute of Technology

Companies

• Advisor Association of Blockchain Development (2022)
• Director of the Representative Office of HKU Vietnam The University of Hong Kong (2021)
• Investment Committee NewChic Capital (2021)
• Associate Professor of Innovation & Information Management The University of Hong Kong (2019)
• Associate Professor of Marketing The University of Hong Kong (2019)
• Associate Professor (with tenure) National University of Singapore (2018 — 2020)
• Assistant Professor National University of Singapore (2011 — 2018)
• Senior Analyst ChoiceStream (2011 — 2011)
• R&D Programmer Harvard Business School (2004 — 2005)