Trish Babb

Trish Babb has over 20 years of marketing experience with an impressive record of developing strategically strong and creatively compelling marketing campaigns across a wide range of industries and products including Play-Doh, LoJack, USPS, Visa, Pepsi, Sam Adams, and Viacord. Trish has a proven abability to deliver superior customer satisfaction while driving increased revenue and profit.

Trish is an enthusiastic, motivating leader who works effectively with stakeholders and partners at all levels of an organization and within cross-functional teams.

Education

• Thunderbird International School of Business - MBA, Latin America Jan 1999 - May 2000
• Boston University - BS, Communications Sep 1987 - Jun 1991

Experience

• Boston University - Professor - Digital Marketing, e-Commerce, Consumer Insights Nov 2020 -
• POW Audio - Marketing Director | Strategist | Consultant Apr 2020 - Nov 2020
• Hasbro
  • Senior Digital Content and Marketing Manager Jan 2019 - Apr 2020
  • Senior Global Marketing Manager - Playskool Jun 2016 - Jan 2019
  • Senior Global Brand Marketing Manager Play-Doh May 2014 - Jun 2016
• LoJack by Solera - Senior Brand and Product Marketing Manager Jan 2012 - Mar 2014
• Imagitas - Marketing Director May 2007 - Dec 2011
• ViaCord - Sr. Marketing Manager Feb 2004 - Mar 2007
• Sam Adams- Boston Beer Comp - Brand Manager Sep 2001 - Jan 2003
• Coors Brewing Company - ABM - Coors and Coors Light Aug 1994 - Feb 1998
• BBDO Worldwide - Account Manager - Pepsi Jun 1991 - Jul 1994