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AboutBiography

Tony Cox

Chair, Business of Medicine MBA ProgramProfessor of MarketingVenture Fellow at Kelley School of Business

Schools

  • Kelley School of Business

Links

Kelley School of Business

Areas of Expertise

How consumers evaluate the risks of using (and not using) medical products,How message framing influences health-related behaviors,How measuring consumers'' intentions and attitudes influences their subsequent behavior

Academic Degrees

  • PhD, Indiana University, 1984
  • MBA, Indiana University, 1982
  • BA, Michigan State University, 1976

Professional Experience

  • Associate Professor, Indiana University
  • Director of Career-Integrated MBA Program, Indiana University
  • Assistant Professor, Georgia State University

Other experts

Ellen Pluta

Ellen Pluta joined New York University Stern School of Business as an Adjunct Professor in 2008, where she teaches the course, "Business and Its Publics." Professor Pluta has an extensive background in book and magazine publishing. She is a writer, editor, writing coach and consultant for nation...

David Dodson

Research Statement David Dodson's area of research includes entrepreneurial acquisition, whereby one searches for, and acquires, a company that they intend to be the principal manager for; management issues around growing enterprises, small and medium sized acquired companies, and early stage ent...

Anissa Pomies

Anissa Pomiès is an Assistant Professor of Marketing in the Lifestyle Research Center. Trained as a Sociologist and an Ethnographer, her fields of expertise include market dynamics, taste, visual methods, and consumer culture. In addition to her conferences and publications, she is a trainee revi...

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