Tony Cox

Chair, Business of Medicine MBA ProgramProfessor of MarketingVenture Fellow at Kelley School of Business

Schools

  • Kelley School of Business

Links

Biography

Kelley School of Business

Areas of Expertise

How consumers evaluate the risks of using (and not using) medical products,How message framing influences health-related behaviors,How measuring consumers'' intentions and attitudes influences their subsequent behavior

Academic Degrees

  • PhD, Indiana University, 1984
  • MBA, Indiana University, 1982
  • BA, Michigan State University, 1976

Professional Experience

  • Associate Professor, Indiana University
  • Director of Career-Integrated MBA Program, Indiana University
  • Assistant Professor, Georgia State University

Read about executive education

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