Tomomichi Amano

Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

Professor Amano's research agenda is twofold. First, he is interested in uncovering ways to merge economics and marketing with rich datasets in order to deepen the understanding of consumer behavior in online markets. The second strand of his research focuses on understanding product line decisions and the diffusion of innovation, particularly in the contexts of markets or products that have substantial environmental consequences.

Professor Amano received a B.A. in economics from Harvard College, as well as a M.A. in economics and Ph.D. in business administration from Stanford University. He has previously taught at Columbia Business School.

AREAS OF INTEREST

• environment
• marketing
• product management
• technological innovation

PUBLICATIONS

JOURNAL ARTICLES

• Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." (pdf) Marketing Letters 31, no. 4 (December 2020): 393–404.

WORKING PAPERS

• Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." (pdf) Harvard Business School Working Paper, No. 20-036, September 2019.
• Li, Xing, Wesley R. Hartmann, and Tomomichi Amano. "Identification Using Border Approaches and IVs." Working Paper, June 2019.
• Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." (pdf) Harvard Business School Working Paper, No. 19-021, September 2018.
• Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." (pdf) Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.)

CASES AND TEACHING MATERIALS

• Amano, Tomomichi, Robert J. Dolan, and Carol Zhang. "Patch Technology: Making it Easy to do the Right Thing." Harvard Business School Case 522-037, August 2021.
• Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020.
• Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School PowerPoint Supplement 520-056, December 2019.
• Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Spreadsheet Supplement 520-710, December 2019. (Revised July 2020.)
• Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Teaching Note 520-041, November 2019. (Revised June 2020.)
• Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019.
• Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water." Harvard Business School Case 520-014, July 2019.
• Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
• Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.)

OTHER PUBLICATIONS AND MATERIALS

• Nomura, Koji, and Tomomichi Amano. "Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades." (pdf) Discussion Paper, Keio Economic Observatory, 2012.
• Nomura, Koji, and Tomomichi Amano. "Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)." (pdf) Development Bank of Japan, Research Center on Global Warming Discussion Paper Series, no. 49, April 2014.
• Amano, Tomomichi. "Economics and Marketing (Japanese)." Keizai Seminā 714 (Fourth Quarter 2020): 33–38.