Tom Kerwin
Director of Product Design at Future London Academy
Schools
- Future London Academy
Expertise
Links
Biography
Future London Academy
I'm a product design leader who specialises in helping organisations get great outcomes fast. I'm obsessed with building the right things in the right way, and not wasting time on ideas that won't pay off.
I have over 2 decades of experience leading design, customer research and experimentation. I thrive when coaching teams and building playbooks to collaboratively solve complex problems.
Thousands of people have read my articles about product and design strategy at www.tomkerwin.com.
Jared Spool described Pivot Triggers (https://tomkerwin.substack.com/p/how-to-do-discovery-and-delivery) as "a pretty clever approach to putting the leadership mechanisms in place to avoid zombie initiatives."
Previously, I co-founded two of the UK’s biggest lead generation startups.
Specialties: product strategy, coaching design and product teams, discovery methods, slicing for true MVPs, experiment design, complexity thinking, feedback loops, integrating qual + quant, mapping, intra-discipline collaboration, facilitation.
Videos
Wardley Mapping Conversations #22: Design Systems with George Nurijanian and Tom Kerwin
When to Stop and Think: Decision Making Using Pivot Triggers w/Tom Kerwin - Exploring Product
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