Tine De Bock

Assistant Professor of (Socially Responsible) Marketing at KU Leuven

Biography

Research Topics

  • Marketing ethics
  • Consumer ethics

Teaching

  • Marketing (BL)
  • Marketing (S)
  • Marketing Mix Management
  • Onderzoeksmethodologie MM
  • Maatschappelijk verantwoorde marketing (A)

Companies

  • Coordinator Department of Marketing (Brussels Campus) KU Leuven (2019)
  • Assistant Professor of (Socially Responsible) Marketing KU Leuven (2013)
  • Visiting Scholar WU (Vienna University of Economics and Business) (2021 — 2022)
  • Visiting Scholar Cass Business School (2018 — 2018)
  • Visiting Scholar European-University Viadrina (2016 — 2016)
  • Assistant Professor of Marketing Hogeschool-Universiteit Brussel (2012 — 2013)
  • Teaching and Research Assistant Hogeschool-Universiteit Brussel (2012 — 2012)
  • PhD Student Ghent University (2007 — 2012)

Education

  • Kick-off Social Entrepreneurship Sociale InnovatieFabriek (2017 - 2017)
  • hD, Consumer ethics Ghent University (2007 - 2012)
  • Master's degree, Communication Sciences Ghent University (2003 - 2007)
  • Science-Mathematics Sint-Vincentiusinstituut Dendermonde (Belgium) (1997 - 2003)
  • PCVO Scheldeland (2013 — 2015)
  • PCVO Scheldeland (2010 — 2013)
  • Syntra Midden-Vlaanderen (2011 — 2012)

Recent publications

  • launch Faseur, T., De Bock, T. (2021). Face-to-face fundraising by nonprofit organizations: Exploring recruiters’ ethical beliefs. In: Building bridges in the aftermath of covid-19: Where will the philanthropy of today leads us tomorrow?. Presented at the European Research Network on Philanthropy (ERNOP), Virtual, 02 Dec 2021-03 Dec 2021.
  • launch De Bock, T., Faseur, T. (2021). Fundraising Ethics: Exploring Donors' Ethical Beliefs About Fundraising Practices. Presented at the 14th International ISTR (International Society for Third-Sector Research) Conference, Virtual.
  • launch Zenner, E., De Bock, T., Nowicki, N. (2018). Offensive advertising, humor and social marketing communication: A match made in heaven? Presented at the Cogling Days, Louvain-la-Neuve, 13 Dec 2018-14 Dec 2018.
  • launch Bossuyt, S., Vermeir, I., Slabbinck, H., De Bock, T., Van Kenhove, P. (2017). The compelling urge to misbehave: Do impulse purchases instigate unethical consumer behavior? Journal of Economic Psychology, 58, 60-76.
  • launch Faseur, T., De Bock, T. (2017). Ethical fundraising from the donor’s viewpoint. Presented at the Day of Art Philanthropy, Utrecht, 19 Jan 2017-19 Jan 2017.
  • launch Vermeir, I., De Bock, T., Van Kenhove, P. (2017). The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents. Psychology & Marketing, 34 (3), 264-274.
  • launch De Bock, T., Faseur, T. (2017). Ethical fundraising from the donor’s viewpoint: An exploratory study. Presented at the European Research Network on Philanthropy, Copenhagen, Denmark, 13 Jul 2017-14 Jul 2017.
  • launch De Bock, T., Faseur, T. (2017). Ethical fundraising from the donor’s viewpoint: An exploratory study. Presented at the International Conference on Research in Advertising, Ghent, Belgium, 29 Jun 2017-01 Jul 2017.
  • launch De Bock, T., Faseur, T. (2016). Onderzoek naar de visie van Belgische schenkers over ethiek in fondsenwerving.
  • launch Bossuyt, S., Van Kenhove, P. (sup.), De Bock, T. (cosup.) (2016). Morality in the marketplace: Investigating the antecedents of unethical consumer behavior. 119

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