Timothy McDonough

Clinical Professor at Cox School of Business


  • Cox School of Business



Cox School of Business


Timothy McDonough served on the faculty of Southern Methodist University as an Adjunct Professor of Economics and Information Technology and Operations Management from 2011 to 2015 where he taught graduate level courses in quantitative methods and conducted research in econometrics, data mining, experimental methods and marketing attribution. In 2016 he joined the faculty at Cox fulltime as a Clinical Professor in Information Technology and Operations Management.

Before coming to Cox he was a Google “MMM ad Scientist”, a role in which he provided leadership in developing large client analytic strategies, and oversight of statistical modeling across a wide range of industries in the culmination of a commercial career that has spanned more than three decades.

Prior to joining Google he was the Chief Economist at Adometry and before that he was the founding partner and director of the marketing science practice at JWT (New York and Dallas), the oldest and most widely recognized advertising agency brand in the world. Before his pioneering role at JWT he held senior management positions at other WPP and Omnicom agencies managing brands for clients that include HSBC Global, Bank of America, Royal Caribbean Cruise Lines, General Motors (Cadillac), Hulu, REI, the United States Marine Corps Recruiting Command, FEMA (National Flood Insurance Program), Jiffy Lube (Shell Oil), Mead Johnson, the Democratic National Committee, Johnson & Johnson, TXU Energy, Sony Playstation, Blockbuster Entertainment, Boeing, American Airlines, Airbus Industries, and many more.

He earned his Bachelor of Science in Electrical Engineering from the University of Hawaii (his hometown), a Master of Science in Economics from the University of North Texas and a Ph.D. in Political Economy from the University of Texas at Dallas. He holds a patent for a trading system in the futures industry, is an amicus curiae of the Supreme Court of the United States, and as an instrument rated private pilot and aircraft owner he is an active and enthusiastic volunteer pilot for Angel Flight South Central based in Dallas serving families in need throughout Texas and the bordering states.


ITOM 6217 Data Mining

ITOM 6253 Programming for Analytics

ITOM 6267 Data Mining

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