Tim Royds

Tim is a highly experienced consultant with B2B sales teams, with extensive global experience, having facilitated events in 30 countries and 5 different continents. Tim achieved distinction in the first UK MA in Sales on organisational best practices in Key Account Management. Tim is a Fellow of the ISMM, Member of CIM, is an active member of the Sales Performance Association – having been Chair & Committee member & has judged the National Sales Awards every year from 1996 until they finished in 2013, and today judges the “Best Sales Programme” of the TJ Training Awards.

Key Skills

• Sales Leadership
• Field based Sales Management
• Adapting to personality styles
• Negotiation Skills
• Consultative Selling
• Key Account Management
• Sales Process

Sample Projects & Recommendations:

• Lead on a New Business Team achieving an extra £100m business in just one 12-month period following their attendance of a bespoke ‘Advanced Conquest Skills” event.
• Dramatic turnaround of Sales Team’s performance as a consequence of Sales Management’s implementation of Action Plan (focused on ‘Engagement & Motivation’) developed at workshop on ‘Sales Management Skills’.
• CIM Course Director for the CIM Certificate, Advanced Certificate and Diploma in Professional Sales & the CIM Design Lead on Global Sales Academy for Smiths Industries – delivered in EMEA, USA, Asia Pacific.
• Development, implementation, & coaching follow-up of bespoke Global programme focused on Advanced Sales & Negotiation skills (including use of Professional Actors & video-recorded role-plays).

Experience & Track Record:

• Tim has a background in both Sales & Sales & Management in the Pharmaceutical industry & the Asset Finance Sector with a particular focus on Field Based Coaching
• Tim contributes articles regularly to a number of sales magazines & journals, & has provided ‘expert comment’ on the issue of ‘sales techniques’ for “Which”, the magazine of the UK Consumer’s Association.
• Tim is Author of “Sales Management: What it’s really all about” – the first of the 9 book series focused on the subject of ‘Sales Management’.
• Clients include those from the following sectors: IT, Telecoms, Medical consumables, Clinical research, Electronics & technology, Corporate Asset Finance & Business Consultancy services