Tim Royds

Sales consultant and trainer, at The Chartered Institute of Marketing


  • The Chartered Institute of Marketing



The Chartered Institute of Marketing

Tim is a highly experienced consultant with B2B sales teams, with extensive global experience, having facilitated events in 30 countries and 5 different continents. Tim achieved distinction in the first UK MA in Sales on organisational best practices in Key Account Management. Tim is a Fellow of the ISMM, Member of CIM, is an active member of the Sales Performance Association – having been Chair & Committee member & has judged the National Sales Awards every year from 1996 until they finished in 2013, and today judges the “Best Sales Programme” of the TJ Training Awards.

Key Skills

  • Sales Leadership
  • Field based Sales Management
  • Adapting to personality styles
  • Negotiation Skills
  • Consultative Selling
  • Key Account Management
  • Sales Process

Sample Projects & Recommendations:

  • Lead on a New Business Team achieving an extra £100m business in just one 12-month period following their attendance of a bespoke ‘Advanced Conquest Skills” event.
  • Dramatic turnaround of Sales Team’s performance as a consequence of Sales Management’s implementation of Action Plan (focused on ‘Engagement & Motivation’) developed at workshop on ‘Sales Management Skills’.
  • CIM Course Director for the CIM Certificate, Advanced Certificate and Diploma in Professional Sales & the CIM Design Lead on Global Sales Academy for Smiths Industries – delivered in EMEA, USA, Asia Pacific.
  • Development, implementation, & coaching follow-up of bespoke Global programme focused on Advanced Sales & Negotiation skills (including use of Professional Actors & video-recorded role-plays).

Experience & Track Record:

  • Tim has a background in both Sales & Sales & Management in the Pharmaceutical industry & the Asset Finance Sector with a particular focus on Field Based Coaching
  • Tim contributes articles regularly to a number of sales magazines & journals, & has provided ‘expert comment’ on the issue of ‘sales techniques’ for “Which”, the magazine of the UK Consumer’s Association.
  • Tim is Author of “Sales Management: What it’s really all about” – the first of the 9 book series focused on the subject of ‘Sales Management’.
  • Clients include those from the following sectors: IT, Telecoms, Medical consumables, Clinical research, Electronics & technology, Corporate Asset Finance & Business Consultancy services


Read about executive education

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