Tim Hughes

I had a 23 year marketing career with Heinz, Nestle, Skipton Building Society and Bristol & West Building Society and then in consultancy. Then I took a part-time PhD at UWE and started as a full-time academic in 2002.

My publications reflect my interest in marketing through the full range of channels and the theoretical area of service-dominant logic and co-creation. I have also undertaken a considerable amount of research on academic engagement with practice in business and management. Recent publications include Academy of Management Learning & Education, British Journal of Management, European Journal of Marketing and Journal of Marketing Management.

I place a lot of emphasis on engagement with practice to create wider impact from my research. A recent example: Together with a colleague I have delivered 'Create your own marketing plan' two day workshops to over 100 SMEs in recent years. I am also involved in leading joint projects between academia and commercial organisations funded by Innovate UK.

Current research relates to how agencies and clients can work together more effectively. ​​PHD ​applications welcome.

I lead the Applied Marketing Group within the Faculty. Area of expertise Marketing management.

Strategic marketing planning.

Co-creation.

Publications

Hughes, T. and Vafeas, M. (2018) Marketing agency/client service-for-service provision in an age of digital transformation. Journal of Business to Business Marketing. ISSN 1051-712X [In Press] Available from: http://eprints.uwe.ac.uk/37213 ' Hughes, T. and Brooks, I. (2018) Co-creation of value: A customer-integration approach. In: Nguyen, B., Melewar, T. and Hemsley-Brown, J., eds. (2018) Strategic Brand Management in Higher Education. Routledge Taylor & Francis, TBC-TBC. [Submitted] Available from: http://eprints.uwe.ac.uk/35206 ' Hughes, T., Vafeas, M. and Hilton, T. (2018) Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing. ISSN 0309-0566 [In Press] Available from: http://eprints.uwe.ac.uk/35057 ' Hughes, T. and Vafeas, M. (2018) Service-dominant logic as a framework for exploring research utilization. Marketing Theory. ISSN 1470-5931 [In Press] Available from: http://eprints.uwe.ac.uk/34555 ' Hughes, T., Webber, D. and O'Regan, N. (2017) Achieving wider impact in business and management: Analysing the case studies from REF2014. Studies in Higher Education. ISSN 0307-5079 Available from: http://eprints.uwe.ac.uk/33355 ' Vafeas, M. and Hughes, T. (2016) An examination of the dimensions and antecedents of institutionalized creativity. Industrial Marketing Management, 55. pp. 59-69. ISSN 0019-8501 Available from: http://eprints.uwe.ac.uk/27642 ' Vafeas, M., Hughes, T. and Hilton, T. (2016) Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16 (4). pp. 469-491. ISSN 1470-5931 Available from: http://eprints.uwe.ac.uk/29051 ' Hughes, T. and Vafeas, M. (2015) Co-creation of impact in marketing management: Agency and client research. In: British Academy of Management, Portsmouth University, UK, 8-10 September 2015. Available from: http://eprints.uwe.ac.uk/27922 ' Chalcraft, D., Hilton, T. and Hughes, T. (2015) Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? Journal of marketing for higher education, 25 (1). pp. 1-4. ISSN 0884-1241 Available from: http://eprints.uwe.ac.uk/27927 ' Hughes, T. and Vafeas, M. (2014) Agencies and clients: Co-creation in a key B2B relationship. In: Proceedings of the International Colloqium of Relationship Marketing 2014, Newcastle, UK, 8-10 September 2014. Available from: http://eprints.uwe.ac.uk/27921 ' Patsiotis, A., Hughes, T. and Webber, D. J. (2014) Consumer resistance to internet-based services: Implications for real estate customer service. Keller Centre Research Report, 7 (2). Available from: http://eprints.uwe.ac.uk/22594 ' Hughes, T. (2014) Achieving research impact. Project Report. NA. Available from: http://eprints.uwe.ac.uk/22337 ' Hughes, T. (2014) Co-creation: Moving towards a framework for creating innovation in the triple helix. Prometheus: Critical Studies in Innovation, 32 (4). pp. 337-350. ISSN 0810-9028 Available from: http://eprints.uwe.ac.uk/24452 ' Patsiotis, A., Webber, D. J. and Hughes, T. (2013) Internet shopping and internet banking in sequence: An explanatory case study. Journal of Financial Services Marketing, 18 (4). pp. 285-300. ISSN 1363-0539 Available from: http://eprints.uwe.ac.uk/22565 ' Domegan, C., Collins, K., Stead, M., McHugh, P. and Hughes, T. (2013) Value co-creation in social marketing: Functional or fanciful? Journal of Social Marketing, 3 (3). pp. 239-256. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/21783 ' Patsiotis, A., Hughes, T. and Webber, D. J. (2013) An examination of consumers’ resistance to computer-based technologies. Journal of Services Marketing, 27 (4). pp. 294-311. ISSN 0887-6045 Available from: http://eprints.uwe.ac.uk/16703 ' Hilton, T., Hughes, T., Little, E. and Marandi, E. (2013) Adopting self-service technology to do more with less. Journal of Services Marketing, 27 (1). pp. 3-12. ISSN 0887-6045 Available from: http://eprints.uwe.ac.uk/16702 ' Hilton, T. and Hughes, T. (2013) Co-production and co-creation using self-service technology: The application of service dominant logic. Journal of Marketing Management, 29 (7-8). pp. 861-881. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/16690 ' Kleinaltenkamp, M., Brodie, R., Frow, P. and Hughes, T. (2012) Resource integration. Marketing Theory, 12 (2). pp. 201-205. ISSN 1470-5931 Available from: http://eprints.uwe.ac.uk/16701 ' Parnall, J., Dent, E., O'Regan, N. and Hughes, T. (2012) Managing performance in a volatile environment: Contrasting perspectives on luck and causality. British Journal of Management, 23 (S1). pp. 104-118. ISSN 1467-8551 Available from: http://eprints.uwe.ac.uk/16700 ' Hilton, T., Hughes, T. and Chalcraft, D. (2012) Service co-creation and value realisation. Journal of Marketing Management, 28 (13-14). pp. 1504-1519. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/19137 ' Patsiotis, A., Hughes, T. and Webber, D. J. (2012) Adopters and non-adopters of Internet banking: A segmentation study. International Journal of Bank Marketing, 30 (1). pp. 20-42. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/15818 ' Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D. (2012) Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46 (1/2). pp. 92-111. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/11343 ' Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D. (2011) Scholarship that matters: academic/practitioner engagement in business & management. Academy of Management Learning & Education, 10 (1). pp. 40-57. ISSN 1537-260X Available from: http://eprints.uwe.ac.uk/12613 ' O'Regan, N. and Hughes, T. (2011) Refocusing and leveraging management research in the new era of austerity. Strategic Change, 20 (5/6). pp. 205-217. ISSN 1086-1718 Available from: http://eprints.uwe.ac.uk/15828 ' Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Developing a resource integration model for self-service technology. In: Academy of Marketing Conference, Coventry University, Coventry, UK, 6th - 8th July 2010. Available from: http://eprints.uwe.ac.uk/13497 ' Collins, L., O'Regan, N., Hughes, T. and Tucker, J. (2010) Strategic thinking in family businesses. Strategic Change, 19 (1-2). pp. 57-76. ISSN 1086-1718 Available from: http://eprints.uwe.ac.uk/12616 ' Marandi, E., Little, Ed and Hughes, T. (2010) Innovation and the children of the revolution: Facebook and value co-creation. The Marketing Review, 10 (2). pp. 169-183. ISSN 1469-347X Available from: http://eprints.uwe.ac.uk/14606 ' Hughes, T., Hilton, T., Little, Ed and Marandi, E. (2010) Co-production and the role of self service technology in resource integration. In: Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK, 23-36 September, 2010. Available from: http://eprints.uwe.ac.uk/13496 ' Hughes, T. (2010) Book review- managing market relationships. Marketing Intelligence and Planning, 28 (1). pp. 7-8. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13474 ' O'Regan, N., Hughes, T., Tucker, J. and Collins, L. (2009) Strategic thinking in family businesses. In: British Academy of Management Conference, Brighton, UK, 15th-17th September, 2009. Available from: http://eprints.uwe.ac.uk/13498 ' Collins, L., O'Regan, N., Hughes, T. and Tucker, J. (2009) Strategic thinking in family businesses. In: IFERA 2009, Cyprus, 4-8 July 2009. Available from: http://eprints.uwe.ac.uk/12614 ' Hughes, T., Grisoni, L., O'Regan, N. and Wornham, D. (2009) Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines? In: Academy of Marketing Conference, Leeds Metropolitan University, Leeds, UK, 7th - 9th July. Available from: http://eprints.uwe.ac.uk/13499 ' Hughes, T., O'Regan, N. and Wornham, D. (2009) Let's talk: getting business and academia to collaborate. Journal of Business Strategy, 30 (5). pp. 50-56. ISSN 0275-6668 Available from: http://eprints.uwe.ac.uk/13166 ' Hughes, T., O'Regan, N. and Sims, M. A. (2009) The effectiveness of knowledge networks: An investigation of manufacturing SMEs. Education + Training, 51 (8/9). pp. 665-681. ISSN 0040-0912 Available from: http://eprints.uwe.ac.uk/13163 ' Hilton, T. and Hughes, T. (2008) Co-production and co-creation using self-service technology: the application of service dominant logic. In: The Otago Forum 2, Dunedin, New Zealand, 8th - 12th December, 2008. Available from: http://eprints.uwe.ac.uk/13500 ' Hughes, T., Bence, D., Grisoni, L., O'Regan, N. and Wornham, D. (2008) Academic/practitioner engagement in management: knowledge transfer and knowledge exchange. In: British Academy of Management Conference, Harrogate, UK, September, 2008. Available from: http://eprints.uwe.ac.uk/13501 ' O'Regan, N., Hughes, T. and Wornham, D. (2008) Are we asking the right questions? Closing the academic/practitioner gap in strategic management. In: Academy of Management Conference, Anaheim, California, 8-13 August 2008. Available from: http://eprints.uwe.ac.uk/14201 ' Hughes, T., Tapp, A. and Hughes, R. (2008) Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24 (1-2). pp. 221-240. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/19215 ' Tapp, A. and Hughes, T. (2008) Why ‘soft science’ is the key to regaining leadership in marketing knowledge. European Journal of Marketing, 42 (3/4). pp. 265-278. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/11299 ' Hughes, T. (2008) Knowledge exchange and the opportunities for marketing intelligence and planning. Marketing Intelligence and Planning, 26 (5). pp. 435-440. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13475 ' Hughes, T., O'Regan, N. and Wornham, D. (2008) The credibility issue: closing the academic/ practitioner gap. Strategic Change, 17 (7-8). pp. 215-233. ISSN 1086-1718 Available from: http://eprints.uwe.ac.uk/8384 ' Hughes, T. (2007) Regaining a seat at the table: Marketing management and the e-service opportunity. Journal of Services Marketing, 21 (4). pp. 270-280. ISSN 0887-6045 Available from: http://eprints.uwe.ac.uk/6411 ' Hughes, T., Tapp, A. and Hughes, R. (2007) How to bridge the gap: Improving academic/practitioner knowledge exchange. In: Academy of Marketing Conference, Kingston, UK, 3rd - 6th July, 2007. Available from: http://eprints.uwe.ac.uk/13503 ' Hilton, T., Hughes, T. and McDowell, R. (2007) Does the marketing curriculum reflect the importance of services marketing to practitioners? The Marketing Review, 7 (2). pp. 315-335. ISSN 1469-347X Available from: http://eprints.uwe.ac.uk/13479 ' Hughes, T., Foss, B., Stone, M. and Cheverton, P. (2007) Degrees of separation: technological interactivity and account management. International Journal of Bank Marketing, 25 (5). pp. 315-335. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/13478 ' Tapp, A. and Hughes, T. (2006) Why soft science is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July 2006. Available from: http://eprints.uwe.ac.uk/13505 ' Hughes, T., Tapp, A. and Hughes, R. (2006) Routes to better knowledge transfer in marketing management. In: Academy of Marketing Conference, London, UK, July, 2006. Available from: http://eprints.uwe.ac.uk/13504 ' Tapp, A., Hughes, T. and Hughes, R. (2006) Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July, 2006. Available from: http://eprints.uwe.ac.uk/13910 ' Hughes, T. (2006) New channels/old channels: Customer management and multi-channels. European Journal of Marketing, 40 (1-2). pp. 113-129. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6409 ' Hilton, T., Hughes, T. and McDowell, R. (2005) Services marketing curriculum development: mainstream or specialist study. In: Services Marketing Conference, Glasgow University, Glasgow, UK, November, 2005. Available from: http://eprints.uwe.ac.uk/13506 ' Cheverton, P., Hughes, T., Foss, B. and Stone, M. (2005) Key account management in financial services. London: Kogan Page. ISBN 9780749450694 Available from: http://eprints.uwe.ac.uk/13487 ' Hilton, T., Hughes, T. and McDowell, R. (2004) The teaching of services marketing. In: Services Marketing Conference, Liverpool, UK, November, 2004. Available from: http://eprints.uwe.ac.uk/13507 ' Hughes, T. (2004) Managing customers in financial services: The role of the marketing function in e-commerce. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004. Available from: http://eprints.uwe.ac.uk/13508 ' Tapp, A. and Hughes, T. (2004) New technology and the changing role of marketing. Marketing Intelligence and Planning, 22 (3). pp. 284-296. ISSN 0263-4503 Available from: http://eprints.uwe.ac.uk/13481 ' Hughes, T., Foss, B., Stone, M. and Cheverton, P. (2004) Key account management in financial services: an outline research agenda. Journal of Financial Services Marketing, 9 (2). pp. 184-193. ISSN 1363-0539 Available from: http://eprints.uwe.ac.uk/13480 ' Hughes, T. (2003) Marketing challenges in E-banking: Standalone or integrated? Journal of Marketing Management, 19 (9-10). pp. 1067-1085. ISSN 0267-257X Available from: http://eprints.uwe.ac.uk/6410 ' Hughes, T. (2003) CRM masterclasses: lessons from the frontline. In: Academy of Marketing Conference, Birmingham, UK, July, 2003. Available from: http://eprints.uwe.ac.uk/13509 ' Hughes, T. (2002) Implementing CRM and e-commerce: does the marketing concept provide a missing link? In: Academy of Marketing Conference, Nottingham, UK, July, 2002. Available from: http://eprints.uwe.ac.uk/13510 ' Hughes, T. (2002) The implications of e-commerce. In: Foss, B. and Stone, M., eds. (2002) CRM in financial services. Kogan Page, pp. 123-135. ISBN 9780749436964 Available from: http://eprints.uwe.ac.uk/13488 ' Hughes, T. and Stone, M. (2002) The implications of e-commerce for strategy. Journal of Financial Services Marketing, 6 (4). pp. 379-390. ISSN 1363-0539 Available from: http://eprints.uwe.ac.uk/13482 ' Hughes, T. (2002) Marketing principles in the application of e-commerce. Qualitative Market Research: An International Journal, 5 (4). pp. 252-260. ISSN 1352-2752 Available from: http://eprints.uwe.ac.uk/6412 ' Hughes, T. (2001) A qualitative study of the implications of e-commerce for financial services organisations' strategies. In: Business Intelligence and E-marketing Conference, Warwick, UK, December, 2001. Available from: http://eprints.uwe.ac.uk/13511 ' Hughes, T. (2001) E-commerce: is it an agent for organisational change? In: Services Marketing Conference, Manchester, UK, November, 2001. Available from: http://eprints.uwe.ac.uk/13512 ' Hughes, T. (2001) Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. In: Academy of Marketing Conference, Cardiff, UK, July, 2001. Available from: http://eprints.uwe.ac.uk/13513 ' Hughes, T. (2001) Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce. International Journal of Bank Marketing, 19 (6). pp. 222-231. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/13483 ' Hughes, T. (1994) The disappearing saver- some ways forward in this difficult market. International Journal of Bank Marketing, 12 (8). pp. 4-11. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/13484 ' Hughes, T. (1993) Case 21 Preston and Lancaster Building Society. In: Ennew, C., Watkins, T. and Wright, M., eds. (1993) Cases in marketing financial services. Heinemann, pp. 185-187. ISBN 0750606614 Available from: http://eprints.uwe.ac.uk/13489 ' Hughes, T. (1992) The customer database: cross selling financial services. International Journal of Bank Marketing, 10 (7). pp. 11-16. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/13485 ' Hughes, T. (1990) Quantifying the campaign performance- a case study. International Journal of Bank Marketing, 8 (6). pp. 30-34. ISSN 0265-2323 Available from: http://eprints.uwe.ac.uk/13486 '