Thierry Lardinoit
Teaching Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
Doctorate, University of Louvain, Belgium Master''s degree in Management, University of Louvain Master''s degree in Kinesiology and Physical Education, University of Louvain
Research Areas
Areas
Consumer behavior : persuasion and memorization in distracting situations. Moderating effects of involvement and emotional intensity.
Sectors
Mass consumer goods.
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