Thierry Lardinoit
Teaching Professor, Marketing Department at ESSEC
Biography
ESSEC
Education
Doctorate, University of Louvain, Belgium Master''s degree in Management, University of Louvain Master''s degree in Kinesiology and Physical Education, University of Louvain
Research Areas
Areas
Consumer behavior : persuasion and memorization in distracting situations. Moderating effects of involvement and emotional intensity.
Sectors
Mass consumer goods.
Read about executive education
Other experts
Gonzalo Garland
Gonzalo Garland is Vice President for Development at IE Business School where he is also a member of the Executive Committee. Prior to this, he was Director of External Relations, Director of International Relations, Vice Dean for Faculty, and Director of the Economics Department. At present, he ...
Craig Holden
Areas of Expertise Market Microstructure, International Finance Academic Degrees PhD, UCLA, 1990 MBA, UCLA, 1984 BA, U.C. Davis, 1977 Professional Experience Indiana University, 1990 - present Home Savings of America, 1984-1985 First Interstate Bank, 1983 Best Products Co., Inc., 1980-1982 Hil...
Looking for an expert?
Contact us and we'll find the best option for you.